AI is supposed to make marketing easier. So why are so many companies more confused about their messaging than ever? In this episode, Medlir talks with Josh Porter — author of The Last Human Marketer — about what he calls "drowning in automation": the paradox where scaling content and tools produces less clarity, not more. Josh makes the case that human judgment in positioning isn't a legacy constraint — it's a competitive edge. He also introduces the "Customer Connect Code," his framework for translating complex AI products into language that actually lands with buyers.

Link:

• The Last Human Marketer