Scott Kerr speaks to Aerin Lauder, founder and creative director of luxury lifestyle brand AERIN, about launching her own business in 2012 after a 25-year stint at Estée Lauder, the beauty empire founded by her legendary grandmother. Aerin discusses why she launched her eponymous brand, the ways she's continually inspired by Estée's life and career, and why the AERIN brand story appeals to consumers. She also talks about her desire to build a great American luxury brand, collabs with Mark Cross and William Sonoma, and how she stays on top of changing customer preferences and digital trends. Plus: How her passion for flowers blossomed into a Rizzoli coffee table book "Living With Flowers".
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Featuring: Aerin Lauder, Founder and Creative Director of AERIN (aerin.com)

Host: Scott Kerr, Founder & President of Silvertone Consulting

About The Luxury Item podcast: It's a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry.

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