Scott Kerr is joined by Omni Hotels & Resorts' president Kurt Alexander, who is leading the charge in the brand evolution and portfolio enhancement of the upscale 'approachable luxury' hospitality brand. Kurt discusses how the $1.5 billion brand overhaul will allow the smaller player to compete with the global hotel giants, its strategic shift towards more approachable luxury, and why Omni still builds and owns hotels in an asset-light era. He also talks about how Omni is rethinking personalization for the today's traveler and prioritizing workforce development to deliver emotionally resonant guest experiences. Plus: Has travel become a human need?

Featuring: Kurt Alexander, President at Omni Hotels & Resorts (omnihotels.com)

Host: Scott Kerr, Founder & President of Silvertone Consulting

About The Luxury Item podcast: It's a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry.

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