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In the 3rd installment of our Intro to Casing series, we tackle a profitability case from Kearney focused on boosting tourism revenue for a West African country's Ministry of Tourism.

This case will sharpen your ability to break down profitability problems - a core skill in consulting. Follow along as Ed applies structured thinking, analyzes data, and explores strategies to increase revenue.

Key Takeaways:

• How to structure a profitability case from start to finish
• Techniques to identify and prioritize high-impact levers
• Tips for communicating clearly under time pressure

Additional Resources

• Black Belt case prep program
• Free consulting application deadlines tracker
• Download a step-by-step Case Prep Plan (free)
• Case interview master guide

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