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In the 5th episode of our 10-part “Intro to Casing” series, we explore a market study case in BCG's style. The client, Plastic Co, is a major straw supplier to fast-food chains across the U.S., facing increasing pressure from lower-priced Southeast Asian competitors.

Follow along as Ed dissects the financials, evaluates customer trust dynamics, and weighs strategic pricing decisions to protect market share. 

This case highlights the nuanced interplay between cost analysis, customer perception, and competitive strategy.

Key Takeaways:

• How to evaluate pricing strategy amid rising competition
• Why trust and reliability often outweigh price in B2B markets
• How to structure and lead a market study case effectively

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