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In the seventh episode of our Intro to Casing series, we explore a Strategy& market study case in the healthcare space. The client has developed a new drug to treat female hair loss - but with the patent window closing fast, they must decide whether to launch now or pivot to an alternative option.

Join Ed as he evaluates market potential, models probability-weighted profitability, and compares investment strategies across competing drug candidates.

Key Takeaways:

• How to structure a market entry case in pharma and healthcare
• Techniques for modeling net present value and weighted success rates
• How to weigh timing, patent risk, and alternative product pathways

Additional Resources

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