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In the fourth installment of our 10-part “Intro to Casing” series, we dive into a profitability case from L.E.K. Consulting that centers on Best Boots, a billion-dollar American footwear company. 

With aggressive competition from Cuffee Shoes in the work boot segment, Best Boots must decide: defend their position or shift focus to casual boots?

Join Ed as he analyzes market data, evaluates distribution channels, and identifies strategic levers to uncover whether Best Boots should double down on work boots or pivot resources elsewhere.

Key Takeaways:

• How to structure and lead a profitability case interview
• Frameworks for analyzing market size and consumer segmentation
• Strategies for evaluating competitive threats and distribution tactics

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