Strategy Simplified

S19E12: Inside Tesla’s Futuristic Diner Experiment in Los Angeles (July 24, 2025)


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Tesla has opened a diner in Los Angeles - and it’s not just about burgers and fries. In today’s episode, Namaan and Jenny Rae explore the business strategy behind this bold move and why the diner could be more than a gimmick.

They break down how Tesla might use this concept to test robotics, integrate charging infrastructure, and experiment with a new kind of customer experience - all while considering brand positioning and long‑term ecosystem plays that could shape the future of the company.

Business Insider article: We visited the first Tesla Diner. It was surreal and heavy on nostalgia, and we'd go back.

Previous episodes on Tesla:

  • Tesla Business Breakdown
  • Tesla Case Study

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