Pricing is a topic that comes up a lot in the wedding industry: why are weddings so expensive?! Why are wedding vendors charging so much for their services?! Is there an industry standard that you should be considering when shopping for your vendors?

What about if you are a wedding professional – how do you determine what to charge? How do you determine what your work is worth? Are the prices you're dreaming of charging realistic? What about this concept of an industry standard... does it exist and if so, how do you figure out where you land?

Anni Graham is a traveling wedding photographer based in Central Oregon. After photographing weddings for over a decade and scaling her business from budget celebrations in her home town, to epic adventurous elopements across the globe, to now high-production events teamed with other prestigious industry professionals, Anni has (in her words) "made all the mistakes" when it comes to pricing her photography services.

In this episode, Anni dishes out her best advice for how to approach pricing in the wedding industry and explains why she believes the concept of "industry standard" needs to be reconsidered. There is absolutely no holding back in this episode and we believe that every person involved in weddings – clients and professionals – will leave this episode with an entirely new mindset on the topic.

Follow Anni's wedding work on Instagram at @annigraham or her website at ⁠https://www.annigraham.com/⁠. Anni also offers education for wedding photographers at ⁠⁠@immersed_education⁠ and ⁠https://www.immersededucation.com/⁠ where she recently released an entire course on her approach and philosophy to pricing. You can learn more about this incredible course at https://www.immersededucation.com/pricing-course-for-photographers.