After over a decade of being suppressed by the convenience of digital, film photography is having its renaissance, especially in the wedding industry. Even with its rising costs, slow and tedious process, and theoretically risky behavior, more and more couples are requesting their wedding days to be captured on film, which has led to more and more wedding photographers feeling the pressure to start offering it in their process.

But, what exactly are people loving about film? Why has it become such a popular request? What can film do that digital cannot?

I am so grateful that one of my personal industry inspirations, wedding and editorial photographer Sophie Berard, was willing and eager to jump on and talk with us on the allure of film and her best guess as to why it’s suddenly so sought after.

You can find and follow Sophie on Instagram at @sberardweddings or on her website at sberard.com.