From being one of the very first professionals a couple will interact with on their wedding day to determining how a person will look in photos for the rest of their lives, the role of a hair and makeup artist is certainly a role that holds a lot of power. 

Here to talk about power of the role and what couples can do to ensure they find the best artist for them is Michelle Schultz, founder of the NYC-based hair and makeup collective, Willow House Beauty. Throughout this conversation, Michelle helps us understand how couples can find their wedding beauty artist(s), questions they should ask themselves to determining their wedding day look, 

Michelle also speaks directly to the professional beauty artists out there looking to build their brand authority or make a lasting impression on their clients. From advice on branding and marketing to sharing ways hair and makeup artists can better serve their couples and leave with glowing reviews, Michelle shares all her best industry knowledge.

You can follow Michelle and her business Willow House beauty on instagram at @willowhouse.beauty or at their website www.willowhousebeauty.com.

Cover image by Jessica Perez