In the Power of Ten podcast, Andy Polaine talks to guests from a broad range of disciplines about the intersection of design, technology, psychology, organisations, culture and society. The show looks at how design operates at many levels and in many forms, from thoughtful detail through organisational transformation to the changes in society and the world.

My guest in this episode is Jim Kalbach, an author, speaker, and instructor in design, customer experience, and strategy. Jim has worked with many large companies and is currently Head of Customer Experience at MURAL, the leading online whiteboard. He is the author of Designing Web Navigation, Mapping Experiences and, most recently, the Jobs to be Done playbook.

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