A denim specialist with over twenty years of experience tells us why the best studied at the house of Levi's.

TIME STAMPS

(1:14) Adriano Goldschmeid

(2:42) Levi Strauss

(3:39) Tiia at Levi's

(4:10) Levi's tabs

(5:05) Tiia's Work History

(6:40) Denim History

(8:27) Tommy Hilfiger x Hip Hop

(11:04) Marc Jacobs Denim

(12:10) Designer Jeanswear

(13:00) Genuine Denim

(14:30) Stretch Denim

(19:46) Calvin Klein

(21:52) Denim Pollution

(22:18) Laundries (Denim process)

(24:24) Role of a Denim Specialist

(25:09) Denim Finishes

(26:32) Stone washing

(27:30) Indigo

(28:39) 7 for All Mankind

(29:30) Premium Market

(30:56) Raw "Japanese" Denim

(33:11) Selvedge Denim

(33:11) Selvedge Denim

(35:55) Not a Purest

(37:00) Denim is a canvas

(38:56) Angora Group

(42:30) Black - Non Indigo Denim

(46:00) Partnering & Outsourcing

(48:00) Overseas & Local Manufacturing