Strategy Simplified

S20E13: How the NFL Turned Media Contracts Into Its Biggest Business Lever (September 26, 2025)


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The NFL isn’t just America’s favorite pastime. It’s also a business giant that generates two-thirds of its revenue from one source: media rights.

In this episode of Market Outsiders, Namaan and Jenny Rae unpack:

  • Why the league is considering renegotiating billion-dollar contracts years ahead of schedule
  • How streaming platforms like Amazon, Netflix, and YouTube TV are reshaping the game
  • Why the NFL holds more leverage than ever before

If you’ve ever wondered how professional sports really make money — or why your Sunday routine (and maybe your business) is tied to football — this is the breakdown you need.

Links mentioned in the episode:

  • CNBC: NFL Commissioner Roger Goodell says league could renegotiate media deals as soon as 2026
  • Invest in Project Management Training for your team
  • Previous episode: The Booming Business of Sports Betting (September 8, 2025)
  • Listen to the Market Outsiders podcast, the new daily show with the Management Consulted team
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