Alexander Koch has more than 24 years of management experience in the beer industry and currently holds the position of Managing Director of HEINEKEN Vietnam. 

Over the past 30 years, HEINEKEN has been continuously providing Vietnamese consumers with a variety of innovations such as Tiger Crystal, Heineken Silver, Heineken 0.0, Bia Viet, Tiger Platinum and so on. 

With its enormous effort of addressing environmental and social issues and building a sustainable business, HEINEKEN has won the hearts of many generations in Vietnam. 

In this VNI podcast episode hosted by Hao Tran, Mr. Koch will share about the ‘nhậu’ culture in Vietnam and HEINEKEN’s 30-year journey in this market.

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