In this episode of the eCommert Podcast, hosted by Mert Damlapinar, LinkedIn top voice, Keith Lehman, leader of global digital commerce for Colgate, shares valuable insights into the evolving landscape of digital commerce. Lehman discusses the importance of involving data scientists in understanding the engineering aspects of data and emphasizes the necessity of agility in transforming data into actionable insights.

The episode highlights Colgate's journey in digital transformation, the evolving role of shopper marketing, and the necessity of leveraging AI for content optimization and in-store retail media. Lehman also underscores the need for better data collaboration and standards across the CPG and retail industry, as well as predicting future trends in competition, technology, and personalized shopping experiences. The conversation provides a detailed look into modern challenges and strategies in retail media, e-commerce, and digital shelf optimization.

00:00 Introduction to Data Science in Engineering

00:23 Welcome to the eCom Podcast Season Two

01:13 Live at Commerce Media Brand Summit with Keith Lehman

01:58 Keith Lehman's Career Journey

03:47 Insights into the Pet Care Category

07:05 Global Scaling and Local Market Implementation

09:35 Challenges in Digital Content Production

15:13 The Role of Data Scientists in Media

16:49 The Role of Retailers and Marketplaces in eCommerce

17:32 The Evolution of Retail Media and Data Collaboration 1

9:38 AI in Marketing: Use Cases and Challenges

23:27 The Future of Shopper Marketing Teams

26:57 Predictions and Demands for the Future of Retail

30:46 Conclusion and Final Thoughts

Watch on YouTube and listen on other platforms to catch the full episode and see how Chelsey empowered her career! 👉 Watch the full episode now: 🎧 Spotify: https://lnkd.in/gE5NsjHz 📲 Apple Podcasts: https://lnkd.in/gsnTeCji 🎵 Amazon Music: https://lnkd.in/g2jq3R4U 📺 YouTube: https://lnkd.in/gniwpKhj Find us on: 🌐 Website: https://www.ecommert.ai/ 🔗 LinkedIn: https://lnkd.in/gm4tiHQV 🔗 X: https://x.com/e_Commert