PR: Powerful. Mysterious. Often Misunderstood.

This week, we get a peek behind the curtain of earned media. I talked with Elise Labau and Florencia Cavallo, the cofounders of Stories Consulting - a very cool PR consultancy.

Stories Consulting primarily works with female-founded, mission-driven brands. Think: start-ups in the lifestyle, beauty, wellness, fashion, and women's health space.

These are the women who get clients placed in little ol’ outlets like Refinery29, Vogue, New York Magazine, the Wall Street Journal, and more.

Our convo covered:

• How they nurture and respect their partnership.
• Why they believe in a “less is more” approach to storytelling and building brands
• Scope creep, people pleasing, and how to say no to being a client’s personal shopper.
• One of the reasons that big agency teams often fail where boutique firms thrive. (Hint: It’s about established team dynamics).
• Why you want to build a moat around your brand. 🏰
• Why good PR plans set 6 and 12-month KPIs - rather than 30, 60 or 90-day benchmarks.
• The advice they’d give all new founders.

Elise and Florencia - it was such a treat to chat with you. Thanks for your time and your great advice.

Follow Content People on Instagram https://www.instagram.com/contentpeoplepod/

Follow Meredith on LinkedIn
https://www.linkedin.com/in/meredith-farley/

Follow Elise on LinkedIn
https://www.linkedin.com/in/elise-labau-topaloglu/

Follow Florencia on LinkedIn
https://www.linkedin.com/in/florencia-cavallo-59a12a52/

Check out Stories Consulting on Instagram
https://www.instagram.com/storiesconsulting__/

Check out the Stories Consulting Website
https://www.storiesconsulting.com/