February 11, 2025

S2E9 - Part 2: Jessica Wegner, Douglas - Unlocking Beauty's Future: Jessica Wegner on Harnessing Retail Media and First-Party Data to Drive Growth at Douglas

32 minutes

In this episode of the Ecommert Podcast, we sit down with Jessica Wegner, the global leader of retail media at Douglas, a major European retail chain. From the heart of Dusseldorf, Jessica shares insights into the booming world of in-store and online retail media, shedding light on how brands are navigating this dynamic space. She discusses the evolving role of retail media in Europe, how it's transforming the brand-retailer relationship, and the exciting innovations Douglas is bringing to market, such as a self-service booking platform and offsite media solutions.

Learn how retail media is not just about transactions but is shifting the media landscape by using first-party data to reach consumers in innovative ways, both online and in-store. Jessica also touches on the growing importance of sustainability and how the retail industry is embracing eco-friendly practices.

If you're interested in the future of retail media, consumer personalization, and the power of data in shaping shopping experiences, this episode is a must-listen!

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By Mert Damlapinar

4.9

6363 ratings

February 11, 2025

S2E9 - Part 2: Jessica Wegner, Douglas - Unlocking Beauty's Future: Jessica Wegner on Harnessing Retail Media and First-Party Data to Drive Growth at Douglas

32 minutes

If you're interested in the future of retail media, consumer personalization, and the power of data in shaping shopping experiences, this episode is a must-listen!

...more