Cassidy is back joining Carl and Lavender’s Will Aitken to unpack how to build an organic growth strategy from scratch. Will discusses the importance of understanding the target audience and creating diverse content across platform, topic, style, and audience goals. He also emphasizes the value of research and learning from successful influencers in the industry and stresses the need for subject matter expertise, highlighting the role it plays in creating effective content. And finally, Cassidy asks what to do about Carl.