In this next episode of It Takes A Village, Delina speaks to long-time friend and colleague, Yene Damtew, a renowned beauty expert, industry leader, and salon owner in the haircare industry. With nearly two decades of experience, Yene has blended artistry, education, and business strategy to redefine beauty standards and empower clients through knowledge. Known for her work as the personal hairstylist to the Obama family, Yene’s influence extends far beyond celebrity clients to mentoring the next generation of beauty professionals.

In this conversation, Yene shares the story of opening her renowned Aesthetics Salon in Arlington, VA, and the challenges of finding the right location and building a team that aligns with her values. We also discuss her experience working with high-profile clients, including celebrities and Jeannette Reyes, and the trust required in those partnerships. Yene opens up about the unique aspects of being Habesha in the beauty industry, how she balances being a mom and wife while working alongside her husband, and the lessons she’s learned negotiating and running a successful business.

Whether you’re an aspiring salon owner, a beauty enthusiast, or someone looking to balance entrepreneurship and family life, Yene’s journey will inspire and motivate you to think big and lead with purpose.

Learn more about Yene:

Yene is a renowned beauty expert, industry leader, and salon owner with nearly two decades of experience. Her impact on the beauty industry goes far beyond hairstyling; Yene is on a mission to reshape the landscape of beauty through her innovative 360-degree approach, which blends business acumen, education, and artistry.

Best known as the personal hairstylist to the Obama family, Yene has built an influential career that continues to evolve. She founded and operates Aesthetics Salon in Arlington, VA, where she leads a team of top-tier stylists dedicated to delivering expert hair care while educating clients on the science and artistry behind healthy hair. Yene’s leadership has fostered an inclusive community of professionals who are redefining beauty standards and empowering clients through knowledge.

A thought leader and sought-after voice in the beauty industry, Yene’s expertise has been highlighted in publications such as Allure, GQ, NPR, and Vogue. She was also honored as a “Hair Raiser” on Ulta Beauty’s prestigious Muse 100 list, celebrating the most inspirational Black voices in beauty.

Beyond her accomplishments in the salon, Yene is passionate about mentoring the next generation of stylists, addressing gaps in traditional cosmetology education, and equipping her mentees with both technical skills and business savvy. As she continues to innovate and influence, Yene is expanding her reach into lifestyle spaces, with a vision to drive lasting change in the beauty industry for years to come.

Her ultimate goal? Empowering clients, championing diversity, and crafting a legacy that extends beyond hairstyling—shaping the future of beauty and entrepreneurship.

Connect with Yene:

@yenedamtew

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