In this episode of It Takes A Village, Delina speaks with Annie Jackson, a beauty veteran and co-founder of Credo. With an illustrious career that began at Estee Lauder, Annie played a critical role in launching Sephora in the U.S. and Japan before creating Credo. Annie has fueled a clean beauty movement and changed the way people think about what they put on their skin and by providing cleaner options for everyone.

Annie shares her journey from working in global product marketing and merchandising to co-founding Credo with Shashi Batra. We dive into the early days of Credo, the intentional approach to company growth, and the meticulous process of selecting brands that align with Credo Clean standards. Annie also talks about the collaborative efforts behind co-founding PACT with MOB Beauty, Credo’s commitment to eliminating single-use plastics, and the broader quest for sustainability in the beauty industry.

Whether you’re curious about launching a mission-driven business, interested in the behind-the-scenes of clean beauty retail, or simply inspired by pioneers changing the world, this episode is packed with invaluable insights and inspiration.

Learn more about Annie:

Annie Jackson is a beauty veteran that has been a key player in the successes of the industry’s biggest beauty companies. Annie began her career at Estee Lauder and then was later recruited to be one of the early members of the team that launched Sephora USA and Japan. Annie went on to roles in global product marketing and merchandising for Benefit Cosmetics as well as Sephora inside JCPenney. As the Co-Founder of Credo, Annie’s unwavering commitment to change the way people think about what they put on their skin, and a quest for cleaner options for everyone has fostered a new generation of beauty brands and fueled a clean beauty movement.

Connect with Annie:

@anniejackson_shopgirl

@credobeauty

What's new?

- Get the new Credo Skincare line launched just last September

- Learn more about, Pact, the beauty collection non-profit; our goal is to divert beauty packaging waste from going into the landfill.

- Credo has also expanded into home with these brands: Caftari, Siblings, Vitruvi, DedCool, Intentional Goods, Atmo

- Credo 4 Change - Credo transitioned a couple of years ago away from being a brand founder accelerator to being a career accelerator for BIPOC students. They found their network lacked diversity, the industry lacked diversity, and if they could create a more equitable network for students interested in making a career in beauty after graduation, they could accomplish that.

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Get the full breakdown here.