In this episode of The Ecommert Podcast, host Mert sits down with Jehan Hamedi, Founder and CEO of Vizit, at their Boston headquarters to explore the intersection of visual content, AI, and digital commerce. Jihan shares his entrepreneurial journey, shaped by a family legacy of business building, and how it led him to create a company that's transforming how brands analyze and optimize content in real time.

The discussion covers the growing influence of visual content in the digital shelf, the unique science behind Vizit's "audience lenses", and how companies like L'Oréal are using AI-driven insights to improve their content effectiveness and consumer engagement. Jihan also unpacks the challenges brands face in keeping up with evolving content demands and how retail media is reshaping strategies across the CPG landscape.

From real-time content optimization to predictive analytics, this episode offers a deep dive into the future of content performance in a data-first, image-driven e-commerce world.

Highlights include:

• Jihan Hodi's Journey from Family Entrepreneurship to Visual Intelligence

• The Rise of Visual Content in Consumer Decision-Making

• Vizit's Audience Lenses and Predictive AI Technology

• The Link Between Retail Media, Traffic, and Conversion Rates

• Solving Content Challenges in CPG and Digital Shelf Strategies

• How Brands Like Mars and L'Oréal Use Vizit to Drive Growth

• Global Differences in Consumer Visual Preferences

• Real-Time Content Optimization and the Future of Visual Commerce

• Advice for Future Leaders in Digital Retail

🎧 Tune in on YouTube and all major podcast platforms to hear how Jihan is unlocking the potential of visual content—and how your brand can too. 👉 Watch the full episode now: 🎧 Spotify: https://lnkd.in/gE5NsjHz 📲 Apple Podcasts: https://lnkd.in/gsnTeCji 🎵 Amazon Music: https://lnkd.in/g2jq3R4U 📺 YouTube: https://lnkd.in/gniwpKhj Find us on: 🌐 Website: https://www.ecommert.ai/ 🔗 LinkedIn: https://lnkd.in/gm4tiHQV 🔗 X: https://x.com/e_Commert