Stanford GSB: View From The Top

S3E4: Ruth Zukerman: Emerging Stronger From The Storm


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Ruth Zukerman discovered spinning at a difficult crossroads in her life, and she was thrilled when it turned into her next entrepreneurial endeavor: opening her own spin studio. This new venture, however, didn’t come without its own uncertainties and challenges, which Zukerman overcame through persistence and a newfound sense of confidence. In her View From The Top conversation at Stanford GSB, Zukerman discussed all this and more with Michael Lewis, MBA ’20. 

Stanford GSB’s View From The Top is the Dean’s premier speaker series. It launched in 1978 and is supported in part by the F. Kirk Brennan Speaker Series Fund. During student-led interviews and before a live audience, leaders from around the world share insights on effective leadership, their personal core values, and lessons learned throughout their career.

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