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In this episode of Side Hustle City, hosts Adam Koehler and Kyle Stevie sit down with multi-talented musician, author, and podcast host, Cliff Beach. Cliff, who has balanced a thriving music career with a day job for over two decades, joins us to share his journey and insights from his newly released book, 'Side Hustle & Flow.'

Cliff will unpack the essence of side hustling, elucidating why there's no better time to diversify your income streams and find fulfillment outside of your main job. He'll debunk the myth of motivation, emphasizing the importance of grit and a compelling 'why' over waiting for inspiration to strike.

In a world that's always on the go, effective time management is key. Cliff will share actionable tips on setting measurable goals, eliminating distractions, and holding oneself accountable.

Having a hit single "Confident" featured on Spotify's All Funked Up and Funk Drive playlists with over 875K+ streams, Cliff is no stranger to success. His independent EP, “Who the Funk Is Cliff Beach?”, earned him three L.A. Music Awards nominations, including Record of the Year, and a Hollywood Music in Media Award. He's also a winner of the John Lennon Songwriting Contest, two world songwriting awards, and four global music awards, among others.

'Confident' isn't just the name of his hit song, it's also the message in his book. Cliff shares his journey from getting ousted from "American Idol" to achieving success with his music, all while maintaining his day job. His book takes a realistic approach to success, advocating for gradual and strategic steps rather than lofty, unattainable goals.

Beyond his musical and authorial success, Cliff is also the host of Deeper Groves podcast, where he conducts in-depth interviews with top musicians and engineers. Drawing parallels with his own experiences, he explores the process of creating lasting musical impressions.

Join us for a deep dive into the world of side hustles, music, and more with Cliff Beach. This episode is a must-listen for anyone looking to balance their passion with their profession, and navigate the journey to success with authenticity and resilience.

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