Genuine transformation goes beyond structural and process reform. KornFerry's Khoi Tu discusses the crucial role of leadership and culture in strategy making and delivery.

In this episode we consider how strategy works in the commercial world. Ranging across a number of commercial sectors, Khoi Tu talks about the similarities and differences in strategy between defence and industry. Some elements, such as an ever-changing and competitive environment are shared, placing a premium on the right leadership and culture. But there are also differences.

He describes how all strategy is fundamentally about choices - choices about how one can win, how to instil a sense of purpose, and how to mobilise the team and make them adaptive to the environment. He also highlights how hard it is to find everything an organisation needs from a strategic leader in one individual, but asserts that taking a collective view yields better results - as Dr Christian Keller also argued when looking at the command teams led by Generals Lee and Grant (Season 4, Episode 15).

Khoi Tu is a senior partner at KornFerry Consultants, advising leadership boards in world-leading organisations. The author of Superteams: The Secrets of Stellar Performance from Seven Legendary Teams, his research covered the UK Special Forces, charities, and the arts and business sectors.