Grab your coffee and let's talk about something that's probably killing your content engagement without you even realizing it. Mills dives into the dangerous trap of over-giving in your content - whether it's those epic 1000-word posts that get two likes or clarity calls where you give everything away for free. If you've ever written a post thinking "this will be so helpful" only to have it completely ignored, this episode is your wake-up call.

September Wrap-Up Highlights

Mills shares updates from a successful September, including being nearly fully booked (reminder: this doesn't happen all the time!) and hosting The Rebuild Room - an intimate 10-person event at the Copper Club in Guildford. Despite unexpected marble fitting disruptions (complete with drills and hoovers behind a "thick velvet curtain"), the day was transformational, focusing on vision realignment and energy audits.

The Over-Giving Trap: Why More Isn't BetterThe Problem with "Giving More Equals More Value"

You think you're being helpful by writing those epic, information-packed posts, but here's what's actually happening:

• People get used to your free helpful content and don't see a need to pay you
• You're creating overwhelmed audiences who scroll past
• You're devaluing your paid offerings (if you're giving everything away free, what's left for paying clients?)
• You're positioning yourself as a free information source instead of a transformation partner

The "So What?" Test

After writing any piece of content, ask yourself: "So what?"

• What's the ONE thing they need to do?
• If someone reads this and takes action, what's the ONE thing they'll do?
• If you can't answer in one sentence, you've given too much

Become magnetic in your marketing https://www.millsgray.com/work-with-me/courses/how-to-become-magnetic-in-your-marketing/

Rewild retreat epsiode https://www.millsgray.com/the-power-of-pivoting-when-something-doesnt-feel-right/

Coming Up in October

Mills has a bank of guest expert interviews ready to roll, but she wants to hear from you - who would you love to hear on the Soul Leaders podcast? DM your suggestions @mills_gray.

For full show notes and more resources head over to https://www.millsgray.com/stop-over-giving-in-your-content-youre-drowning-your-audience/

Mentioned in this episode:

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