Email Nurture Sequence: Why your lead magnet isn't converting

Sit back with me today as we dive into something super important - the nurture sequence. It's all about building that essential trust before any sale happens. And if you're finding yourself with amazing lead magnets but hearing crickets afterward, or rushing straight to the sale without building connection, this episode is exactly what you need.

I want to break down why your nurture sequence might be holding you back (and yes, if you're jumping straight from a free PDF to selling your £2,000 course, we need to talk!). Think of it like dating - you wouldn't go straight from "hello" to "let's get married," right? Let's explore how to create that perfect journey for your clients.

Special Blueprint Alert! 🎉 Stay until the end for my proven content strategy blueprint, including exactly how to structure your value-first emails, story-based content, and authority-building messages. Plus, I'm sharing a golden nugget I usually save just for my 1:1 clients!

Topics covered on The Art of the Nurture Sequence:

1. Common nurture sequence problems and why they're costing you sales
2. How to build the perfect bridge between your lead magnet and your offer
3. Creating trust-building content that showcases your expertise without overwhelming your audience
4. The proven framework for compelling nurture content (including my secret authority-building tips!)

Let's work together:

• Two 1:1 spots available for complete business overhaul
• DM me on Instagram @mills_gray to discuss working together
• Ready to transform your lead generation and nurture sequence?

Remember - the goal isn't just to maintain contact, it's to create an environment where buying from you feels like the next logical step.

Resources mentioned:

• Free lead magnet: Irresistible Hooks & Captions Guide A free lead magnet about creating irresistible hooks and captions for content https://millsgray.kartra.com/page/IGcpationshooks
• Recent podcast feature (link in bio!)
• Nurture sequence blueprint

Current non-negotiable: Every Wednesday, gym session with Faye followed by 90 minutes in the spa - because even CEOs need their reset time! Come share your non-negotiables with me in the DMs - I'd love to hear them!

my recent guest appearance on another podcast discussing lead generation.

https://podcasts.apple.com/gb/podcast/lead-generation-selling-and-scaling-as-a/id1728025722?i=1000686196298

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Is Your Business Running You? The Real Talk About Boundaries and Business Transformation

Sit back, relax, and let's dive deep today. We're talking about something that comes up over and over again with my clients - it's all about transforming burnout into a business model that actually energizes you and has you loving your work again.

I want to share a story that might sound familiar. A client came to me absolutely exhausted (I could see why!). She had a thriving membership program, was super passionate about her work in weight loss coaching, clients were getting amazing results... but she was answering WhatsApp messages late into the night and checking her phone first thing in the morning. Sound familiar? Let's dive into how we transformed this.

Special Announcement for February! 🎉 I'm launching something exciting for those of you who want support but aren't ready for a longer commitment - The CEO Scale Sprint! This focused 30-day intensive is where we'll transform one key area of your business together. Beta price of £495 (increasing to £695 in March) with just 3 spaces available.

Let's work together:

Topics covered on Breaking Free From Business Burnout:

1. Why giving everyone the same level of access means you're actually underserving your best clients
2. How to reimagine your offer suite to serve both your clients and yourself better
3. Setting real boundaries that stick (and why your business needs them to scale)
4. Creating value alignment at each tier - making your services more accessible AND more profitable

• DM me 'CEO Sprint' on Instagram @mills_gray
• Join the community: facebook group mind your mindset
• website www.millsgray.com

Remember - you can't serve your clients by burning yourself out. It's time to make sure your business model serves everyone, including you.

Resources mentioned:

• Voxer for business boundaries
• WhatsApp business strategies
• CEO Scale Sprint program
• Grab those opportunities, and if you're a parent - yes, it's half term this month! Make this shorter month count. Come say hello in the DMs if this resonated with you!

click the link below to see more about CEO SCAL SPRINT

https://docs.google.com/document/d/18MZPLuUKdOE3tcH6CmTcr7z-9qvDwSOrChAKuzi0GhU/copy

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Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Soul Leaders podcast, host Mills Gray discusses the common challenges business owners face, particularly the feeling of being a bottleneck in their own business. She shares insights on how to identify and overcome these bottlenecks through strategic planning, automation, and effective team management. The conversation emphasizes the importance of understanding the client journey and implementing systems that allow for smoother operations and scaling. Mills also highlights the success stories of her clients who have managed to automate their sales processes and achieve significant growth without being overwhelmed.

Takeaways

• Many business owners feel like they are the bottleneck in their growth.
• It's common to feel overwhelmed by constant client demands and decision-making.
• Small tweaks in processes can lead to significant improvements.
• Identifying tasks that require your unique input is crucial for efficiency.
• Automation can help streamline client onboarding and communication.
• Planning and strategizing are essential for effective scaling.
• Having a clear team structure and guidelines can alleviate pressure.
• Tracking your daily tasks can reveal inefficiencies and bottlenecks.
• Understanding the client journey is key to improving sales processes.
• Realizing where the bottleneck is allows for targeted solutions.

Quotes From Mills

• "Why is this not happening for me?"
• "Does this actually need me?"
• "Realise where the bottleneck is."

Connect with Mills

www.millsgray.com

instagram.com/mills_gray

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Welcome to Soul Leaders, the go-to podcast for service based business, coaches, creators and business owners that wants to get more confident in their digital marketing and selling.

I'm your host Mills Gray, a Business Coach & Mentor with over 16 years experience growing and scaling 6 figure businesses. I have been in the trenches and help others to succeed without cookie cutter tactics, and staying aligned to your business. I will help you fall in love with your business again.

Each Thursday, I will talk about stacking your offers, lead generation and client attraction, and stepping into that CEO era with bitesize episodes and easy to implement trainings/suggestions. Helping you to move past the 'not quite there story"

You can connect with me on Instagram @mills_gray and if you want to learn more about me or work with me, head over to www.millsgray.com. Ready to Level The F*k up? Let's go!

Hosted on Acast. See acast.com/privacy for more information.

Welcome to Soul Leaders, the go-to podcast for service based business, coaches, creators and business owners that wants to get more confident in their digital marketing and selling.

I'm your host Mills Gray, a Business Coach & Mentor with over 16 years experience growing and scaling 6 figure businesses. I have been in the trenches and help others to succeed without cookie cutter tactics, and staying aligned to your business. I will help you fall in love with your business again.

Each Thursday, I will talk about stacking your offers, lead generation and client attraction, and stepping into that CEO era with bitesize episodes and easy to implement trainings/suggestions. Helping you to move past the 'not quite there story"

You can connect with me on Instagram @mills_gray and if you want to learn more about me or work with me, head over to www.millsgray.com. Ready to Level The F*k up? Let's go!

Hosted on Acast. See acast.com/privacy for more information.

"When I am lit up, when I am in flow, I can go literally at a thousand miles per hour versus when I'm not in flow, I don't."

This week Mills dives into the power of human design in business launches, sharing her recent success in rapidly launching an in-person event "Stand Out and Rise" while following her generator energy. She breaks down her strategic approach to event planning - from venue selection to waitlist creation - demonstrating how to launch efficiently by prioritising sales before content creation.

Key Topics:

• Launching an in-person event (Stand Out and Rise/SOAR) while leveraging human design principles
• Using generator energy effectively for business launches
• Step-by-step process for launching an in-person event
• Data-driven approach to content creation

Launch Process:

1. Venue selection in Guildford
2. Secured guest expert (Pippa - PR specialist)
3. Topic selection based on podcast analytics and engagement data
4. Created waitlist while developing sales page
5. Used AI for sales page content creation
6. Launched to waitlist first (40 signups), then wider network

Event Details:

• Name: Stand Out and Rise (SOAR)
• Location: Guildford, Surrey
• Focus: Visibility, content creation, AI usage, attracting ideal clients
• Format: Will be recorded as podcast content

Key Insights:

• Importance of selling first, creating content later
• Using data to inform decision-making
• Leveraging human design (generator type) for optimal performance
• Breaking down large projects into manageable steps

Looking to book SOAR - click here

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In this episode of the Soul Leaders podcast, host Mills shares her personal journey with cold water swimming and how it has transformed her mindset. She draws parallels between the challenges of cold water swimming and the obstacles faced in business, emphasizing the importance of stepping out of one's comfort zone. Mills discusses the common barriers that prevent individuals from investing in themselves and their businesses, encouraging listeners to take messy action rather than waiting for the perfect moment. She concludes with a challenge for listeners to confront their fears and take actionable steps towards their goals.

Takeaways

• Cold water swimming boosts my confidence and mindset.
• Stepping out of comfort zones leads to growth.
• Waiting to be ready can hinder progress.
• Investing in yourself is crucial for success.
• Messy action is better than perfection.
• Identify and confront your fears.
• Taking action can lead to unexpected results.
• Small changes can lead to significant growth.
• Journaling can help clarify excuses and fears.
• Engaging with challenges can lead to personal development.

Quotes

• "What's the real fear here?"
• "Flip the fear into action."
• "Journal your biggest excuse."

Contact

www.millsgray.com

www.instagram.com/mills_gray

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summary

In this conversation, Mills Gray discusses the transition into a CEO mindset, emphasing the importance of habit stacking, strategic planning, and effective systems for business success.

She shares insights on optimizing lead generation, enhancing client journeys, and the significance of mindset shifts from being reactive to strategic. The conversation also highlights practical steps for identifying bottlenecks and setting boundaries to improve productivity and revenue without increasing work hours.

takeaways

• Habit stacking is a crucial skill for business owners.
• Monthly mapping days help in setting clear goals.
• Lead generation strategies are essential for business growth.
• Onboarding processes can significantly save time.
• A well-organized calendar enhances productivity.
• Shifting mindset from worker bee to CEO is vital.
• Identifying bottlenecks can streamline operations.
• Setting boundaries is important for maintaining work-life balance.
• Automation can free up valuable time for business owners.
• 2025 is the year to take bold actions and stop playing small.

Quotes

• "Onboarding can save you a lot of time."
• "What would a CEO do in this situation?"
• "Identify where you are the bottleneck."

Contact

www.millsgray.com

www.instagram.com/mills_gray

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 2025 Strategic Business Planning Guide

Key Takeaways:

Power Quarter Planning

• Identify your strongest performing quarter
• Plan major launches around your peak energy periods
• Example quote: "I want you to choose your most powerful quarter. So have a think about when you know you'll show up the strongest."

Content Strategy Alignment

• Focus on content types that play to your strengths (video, writing, speaking)
• Choose platforms where you feel most authentic
• Identify core topics that convert well

Offer Stack Review

• Evaluate current offerings: keep, ditch, or tweak
• Look for gaps in revenue streams
• Consider new opportunities for 2025

Systems & Support

• Assess need for:
• Automation
• Delegation
• Team support (VA, strategic help, branding)
• Tech systems

Non-Negotiables for 2025

• Set firm commitments
• Create implementation timelines
• Book monthly CEO days for planning

Revenue Planning

• Set realistic quarterly targets
• Break down monthly revenue goals
• Analyze if current offers can meet targets

Implementation Tips:

• Allow flexibility in plans
• Spend 30 minutes weekly reviewing progress
• Focus on one major initiative per quarter
• Don't try to change everything at once

Notable Quote: "Without implementation you're really just journaling. So we need to make sure that there is implementation going on and that you're not just doing all these great grand plans, got these great ideas, you're writing it all down and it stays in a book."

Contact Information: Instagram: Mills_Gray Services: Three-tiered structure focusing on:

• Stacked off strategy
• Client magnet method
• CEO systems framework

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"Today's episode is your kind of non-bullshit 2025 planning guide. And I feel like it's one that you might actually use." - Mills Gray

In this Boxing Day special, Mills breaks down a practical and honest approach to business planning for 2025. Moving beyond traditional goal-setting exercises, she offers a three-part framework for meaningful reflection and planning that serves real business owners.

• A realistic approach to year-end review and planning
• Three-part framework for business evaluation:

1. Celebrating Real Wins
2. Honest Reality Check
3. Energy Audit

• Revenue milestones and growth
• Client success stories
• Personal growth moments including:
• Saying no to non-ideal clients
• Raising prices confidently
• Implementing automation
• Maintaining content consistency
• Setting boundaries
• Overcoming imposter syndrome

• Identifying soul-draining activities
• Evaluating marketing tactics that didn't work
• Time allocation analysis
• Content engagement review
• Client feedback patterns
• Areas of over-complication
• Unused tools and subscriptions audit

• Actual working patterns
• Peak performance times
• Seasonal patterns
• Client work energy assessment
• Content creation flow
• Sales conversion analysis
• Financial deep dive

Stay tuned for the strategic planning episode releasing on January 2nd, 2025!

• Weekly podcast episodes throughout the year
• Three-step series completion
• 12 Days of CEO Magic series
• Consistent content delivery

Share your thoughts and planning insights with Mills on social media Tag Mills in your stories for a reshare

or visit her website www.millsgray.com

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