There is a long history of using “edutainment” – mass media storytelling, to pass on information about important social issues, and even to try to change behaviour. But does this work, and in what circumstances can it help? 

Amber Peterman of UNICEF has just published a review of what we know about edutainment’s power to reduce violence against women and children. She talks to Tim Phillips about its track record in changing attitudes to problems such as FGM and child marriage, and the potential of edutainment in social media and even graphic novels.