Pat Kinsel went from years of painful struggle at Notarize to building Proof, a SaaS platform approaching $100M ARR with 230 employees and $260M raised. In this episode, early-stage B2B SaaS founders will learn the growth strategy that turned a notary error into a market-defining company.

Pat explains how he validated demand with a simple landing page before writing a line of code, how he endured years of negative margins, and the specific "Regulatory Moat" strategy of lobbying to change state laws. You will also learn why the 100x COVID demand spike was actually a "false signal" that nearly killed the company, and how he pivoted from a point solution to a full transaction security platform.

In this episode, Pat also shares the "Sunday Night" habit that keeps him connected to the product, why he rebranded to expand his TAM, and the reality of firing non-strategic customers to save the business.

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