SaaS Metrics School

In episode #180, I address professional services revenue. PS revenue required to set up, configure, onboard, and train your customers. And essential department when selling mid-market and enterprise software.

- What is professional services?

- What are standard margins on services revenue?

- The battle between Sales and PS

- You must make margin!

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SaaS Metrics courses here: https://www.thesaasacademy.com/

Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout

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In episode #179, I address revenue retention and variable revenue streams. This can be tricky if our variable revenue offers no consistency. Period of measurement is key.

- Variable revenue streams

- Period of measurement

- Cohort analysis

- Month 13

Grab my retention template in this free course: https://www.thesaasacademy.com/pl/2148292708

In episode #178, I address the proper time to use the Rule of 40. There are a lot of opinions here on when to implement this metric. Some say above 25M in ARR. Some say 50M ARR.

- What is the Rule of 40?

- Your funding environment matters

- When to use this metric

- When is it a red flag

Rule of 40 post: https://www.thesaascfo.com/rule-of-40-saas/

In episode #177, I address the 4 things you can do to pass 90% of SaaS peers in financial maturity.

- Your Chart of Accounts

- The Proper SaaS P&L

- Department Coding

- Revenue Recognition

Subscribe to Ben’s SaaS metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe

Subscribe to Ben’s SaaS monthly newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page

SaaS Metrics courses here: https://www.thesaasacademy.com/

Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout

Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray

In episode #176, I address the structure of your SaaS P&L. This is my top requested coaching session from founders and finance teams. You must get this right.

- Your chart of accounts

- Your revenue section

- Your COGS section

- Your OpEx section

- Department coding

- Rev rec

SaaS P&L template: https://www.thesaascfo.com/saas-pl-explained/

In episode #175, I address the hotly debated topic of customer success expense. Where do we code wages and bonuses? To get this right, we must first define the role of CS in your SaaS company.

- What is the role of CS?

- Code in COGS, OpEx, or potentially both

Subscribe to Ben’s SaaS metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe

Subscribe to Ben’s SaaS monthly newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page

SaaS Metrics courses here: https://www.thesaasacademy.com/

Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout

Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray

In episode #174, I address bookings, renewals, and expansion. These data points can get confusing if we don’t define them correctly.

- When is a renewal a booking?

- When is a renewal NOT a booking?

- Does renewal impact expansion MRR?

Subscribe to Ben’s SaaS metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe

Subscribe to Ben’s SaaS monthly newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page

SaaS Metrics courses here: https://www.thesaasacademy.com/

Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout

Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray

In episode #173, I address a student question this week in my SaaS Metrics Foundation course. We must understand our GRR, benchmarks, and how third parties will judge our SaaS business. Check out episode #59 on gross revenue retention for more details.

- What is GRR?

- Valuation impact

- Benchmark data sources

Subscribe to Ben’s SaaS metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe

Subscribe to Ben’s SaaS monthly newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page

SaaS Metrics courses here: https://www.thesaasacademy.com/

Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout

Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray

In episode #172, I address revenue streams and MRR schedules. This is no joking matter. Our metrics and valuation depend on clean data.

- Common SaaS revenue streams

- MRR schedules

- Combining MRR schedules

Grab my template to create your MRR schedule in this free course: https://www.thesaasacademy.com/offers/gmbMDsYN/checkout

In episode #171, I address the number one SaaS data mistake. Poor or no tracking of bookings data. Check out episode #25 for a bookings breakdown.

- What is the source of truth?

- Tips and tricks

- ACV, TCV, revenue categories

- New vs. expansion

Subscribe to Ben’s SaaS metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe

Subscribe to Ben’s SaaS monthly newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page

SaaS Metrics courses here: https://www.thesaasacademy.com/

Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout

Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray