SaaS Metrics School

SaaS Metrics School

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SaaS Metrics School episodes

  • The Ultimate SaaS Metrics Checklist for Your Business

    Episode 200 – The Ultimate SaaS Metrics Checklist for Your Business

    In episode #200, it’s fitting for episode 200 that I share my 5 Pillar SaaS Metrics Framework. It acs as your guide and roadmap to calculating the correct SaaS metrics for the right stage of your business.

    - Pillar 1 – growth

    - Pillar 2 – retention

    - Pillar 3 – margins

    - Pillar 4 – financial profile

    - Pillar 5 - efficiency

    Grab my framework here: https://www.thesaasacademy.com/pl/2148255133

    Join my SaaS metrics training here: https://www.thesaasacademy.com/SMF-live-just-the-facts

    4 min
  • You Are Less Than 2M ARR and Want to Exit

    In episode #198, I address what you need if you are early-stage and want to exit. I just gave a coaching call on this to someone prepping a smaller SaaS company for sale.

    - Accounting

    - SaaS P&L

    - MRR schedule

    SaaS metrics course launches July 9th

    SaaS CFO templates course

    6 min
  • Your MRR Schedule is Worth its Weight in Gold

    Episode 197 – Your MRR Schedule is Worth its Weight in Gold

    In episode #197, I address due diligence and your MRR schedule. Your MRR schedule will ALWAYS be requested in due diligence.

    - What is an MRR schedule?

    - How do you create an MRR schedule?

    - MRR schedules are gold

    - SaaS metrics course

    SaaS Metrics course launches July 9th

    SaaS CFO templates course

    5 min
  • The Foundation of CAC Part 4

    In episode #196, I address the foundation of CAC in this four-part series. Today, let’s talk PLG and SLG. And segmenting your CAC.

    - SLG and PLG impact on CAC

    - Don’t forget to segment your CAC

    The foundation of CAC blog post.

    5 min
  • The Foundation of CAC Part 3

    In episode #195, I address the foundation of CAC in this four-part series. Today, about the metrics that use CAC as an input. And what’s your prize?

    - CAC feeds these metrics

    - What’s your prize? Very important to define

    Learn more about CAC here!

    4 min
  • The Foundation of CAC Part 2

    In episode #194, I address the foundation of CAC in this four-part series. Today, let’s talk data sources. Where do we source CAC data?

    - SaaS P&L

    - Bookings data or your MRR schedule

    Foundation of CAC blog post.

    4 min
  • The Foundation of CAC Part 1

    In episode #193, I address the foundation of CAC in this four-part series. Today, let’s define CAC. It’s not as obvious as it seems.

    - Begins with your general ledger and your SaaS P&L

    - Gross CAC, customer acquisition cost

    Blog post on CAC: https://www.thesaascfo.com/the-foundation-of-customer-acquisition-costs-cac/

    4 min
  • What SaaS Metrics Are Relevant When Passing $10M ARR?

    In episode #192, I address the relevant SaaS metrics when hitting the big $10M ARR milestone. If you are a founder who is still far away from 10M, it’s good to understand what you’ll need at that point.

    - Do SaaS metrics matter?

    - What financial metrics do I need?

    - The 4 key finance data sources

    Grab my 5 Pillar Framework here: https://www.thesaasacademy.com/pl/2148255133

    3 min
  • What Metrics and Data Do Acquirors Want to See ASAP?

    In episode #191, I address the data that is worth its weight in gold. You will always be asked for this data when buyers are evaluating your SaaS business.

    - The golden data

    - Where do you source this data?

    Grab my resource to create your MRR schedule here: https://www.thesaasacademy.com/pl/2148292708

    3 min

About SaaS Metrics School

From the publisher's feed

Ben Murray brings you actionable SaaS metrics lessons that he has learned through years of being in the SaaS CFO trenches. Whether you are new to SaaS or a SaaS veteran, learn the latest SaaS and AI metrics, finance, and accounting tactics that drive financial transparency and improved decision-making.

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