SaaS Metrics School

By Ben Murray

Ben Murray brings you actionable SaaS metrics lessons that he has learned through years of being in the SaaS CFO trenches. Whether you are new to SaaS or a SaaS veteran, learn the latest SaaS metrics,... more

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FAQs about SaaS Metrics School:

How many episodes does SaaS Metrics School have?

The podcast currently has 325 episodes available.

SaaS Metrics School episodes:

December 29, 2023 5 Drivers of SaaS Valuations per ICONIQ
In episode #155, I address SaaS valuation drivers. Of course, a lot of opinions here but ICONIQ named their five value drivers based on the current market.
- 5 drivers of valuation
ICONIQ’s report: https://www.iconiqcapital.com/growth/insights/2023-growth-and-efficiency-series
Subscribe to Ben’s SaaS metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe
Subscribe to Ben’s SaaS monthly newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page
SaaS Metrics courses here: https://www.thesaasacademy.com/
Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout
Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray
...more
4min
December 28, 2023 Trends in Revenue per FTE According to ICONIQ and Lemkin
In episode #154, I address the latest data points in revenue per FTE. ICONIQ Growth just published a great metrics report which times nicely with Jason Lemkin’s thoughts on revenue per FTE and scaling your SaaS.
- ARR per FTE
- Scaling your SaaS
ICONIQ’s report: https://www.iconiqcapital.com/growth/insights/2023-growth-and-efficiency-series
Subscribe to Ben’s SaaS metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe
Subscribe to Ben’s SaaS monthly newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page
SaaS Metrics courses here: https://www.thesaasacademy.com/
Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout
Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray

...more
4min
December 21, 2023 Bookings Data is one of the Biggest SaaS Data Mistakes
In episode #153, I tackle bookings data. I see problems over and over in how SaaS companies track or don’t track bookings data.
- New ARR
- Expansion ARR
- Contraction ARR
- Renewals
- Feed S&M metrics
Primer on software bookings: https://www.thesaascfo.com/the-saas-bookings-report/
...more
3min
December 19, 2023 How to Unbundle Your COGS Expenses for Greater Margin Clarity
In episode #152, I tackle a recurring theme in SaaS P&L and chart of accounts set ups. It’s your COGS, or cost of goods sold area.
- Traditional COGS departments
- The first step you should take
Subscribe to Ben’s SaaS metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe
Subscribe to Ben’s SaaS monthly newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page
SaaS Metrics courses here: https://www.thesaasacademy.com/
Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout
Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray
...more
3min
December 18, 2023 Do I Really Need to Track Revenue on Daily Basis?
In episode #151, I tackle a message that came in through my blog. This reader was tasked to develop a SaaS revenue model that would monitor and forecast results on a daily basis.
- Should I track revenue on a daily basis?
- Monitoring revenue on an actual basis
- Forecasting revenue on a daily basis
Subscribe to Ben’s SaaS metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe
Subscribe to Ben’s SaaS monthly newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page
SaaS Metrics courses here: https://www.thesaasacademy.com/
Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout
Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray
...more
4min
December 15, 2023 Is Your First Quarter ARR Number Already Baked?
In episode #150, I tackle another annual planning topic. The dance between your pipeline and your ARR commit number. Depending on your average sales cycle, your first quarter and secondar bookings target could already be set in soft stone.
- Average sales cycle
- New ARR
- Expansion ARR
Subscribe to Ben’s SaaS metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe
Subscribe to Ben’s SaaS monthly newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page
SaaS Metrics courses here: https://www.thesaasacademy.com/
Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout
Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray
...more
5min
December 14, 2023 You’ve Got to Hit Your Q1 Budget Number
In episode #149, I tackle an annual planning topic. The annual budget or operating plan is a bit of a dance. Like anything in finance, it’s a bit art and science. One thing that’s for certain. You can’t start the year by missing your plan.
- ARR target
- Profit or EBITDA target
- Don’t miss this!
Subscribe to Ben’s SaaS metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe
Subscribe to Ben’s SaaS monthly newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page
SaaS Metrics courses here: https://www.thesaasacademy.com/
Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout
Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray
...more
4min
December 13, 2023 $1M or $100M ARR the Foundation of CAC is Still the Same
In episode #148, I have the privilege of coaching SaaS businesses from large to small. The fundamental concept of SaaS metrics remains the same. We may need to slice and dice more by ICP or product line, but the same mechanics apply.
- Gross CAC
- CAC unit metric
- Segmentation
Subscribe to Ben’s SaaS metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe
Subscribe to Ben’s SaaS monthly newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page
SaaS Metrics courses here: https://www.thesaasacademy.com/
Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout
Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray
...more
4min
December 12, 2023 What is the Difference Between Retention Rates and Renewal Rates?
In episode #147, I address the health of your recurring revenue. These metrics are a must-have for any recurring revenue business.
- What is retention?
- What is a renewal?
- When does the renewal rate metric apply?
Blog Post on Renewal Rates: https://www.thesaascfo.com/how-to-calculate-your-renewal-rate/
Subscribe to Ben’s SaaS metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe
Subscribe to Ben’s SaaS monthly newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page
SaaS Metrics courses here: https://www.thesaasacademy.com/
Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout
Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray
...more
5min
December 10, 2023 When Do I Count a Customer Cancellation?
In episode #146, I address the timestamp on a customer cancellation. This is a very common question. Customer Success often tracks this differently than finance. But the date impacts our metrics.
- What date should I use?
- Impact on metrics
Subscribe to Ben’s SaaS metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe
Subscribe to Ben’s SaaS monthly newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page
SaaS Metrics courses here: https://www.thesaasacademy.com/
Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout
Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray
...more
3min

FAQs about SaaS Metrics School:

How many episodes does SaaS Metrics School have?

The podcast currently has 325 episodes available.

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