SaaS Metrics School

By Ben MurrayBusiness Entrepreneurship Technology Management

SaaS Metrics School episodes

October 15, 2024 Can Your SaaS Beat the $1.50 Labor Efficiency Test?
In episode #240, I’m sharing one of my favorite metrics. The ROSE Metric. This metric is key to a sustainable SaaS business, especially if you are struggling to reach profitability. Can you beat $1.50?
- What is the ROSE Metric?
- Why is $1.50 so special?
- Easily calculate your ROSE Metric
Download the ROSE Metric template in my templates course: https://www.thesaasacademy.com/pl/2148292708

4 min
October 11, 2024What’s the Impact of This Customer Downgrade Scenario?
In episode #239, I’m addressing a reader's question. Thanks, John! Here’s the scenario.
The customer books an annual contract at $24K ARR / $2K MRR.
In Month 6, they are unhappy with the service and want to leave.
The sales rep convinces them to stay and signs them up for a $12K ARR / $1K MRR contract. In addition, the sales rep convinces them to extend service for another 12 months starting at month 6.
Do we count this as churn? Do we count this as a downgrade? What is the downgrade amount?
Find out how this impacts bookings and retention.
Join my SaaS community for training, events, templates, and more!
5 min
October 09, 2024 Don’t Make This Top Mistake in MRR Due Diligence
In episode #238, I’m sharing big mistakes that I see in MRR schedules. And this always happens to pop up in due diligence. This WILL limit your valuation as a seller. And it makes it hard to value SaaS businesses as the buyer.
- MRR schedule
- MRR waterfall
- I must be able to calculate your retention
- What I need to calculate retention
Join my SaaS community for training, events, templates, networking, and more!
5 min
October 03, 2024 My Top Critiques of Your 3 to 5 Year Forecast
In episode #237, I’m sharing tips and tricks from coaching calls on long-term forecasting. These are not easy. We have to take a step back and look at the macro-level picture.
- Bookings
- Revenue
- COGS
- OpEx
- EBITDA
- Headcount
- Cost of ARR
Check out my coaching options here!
9 min
October 01, 2024 These Are the Top Billing Solutions in SaaS
In episode #236, I’m sharing the results of the billing / invoicing category from my 5th annual tech stack report. These are solutions being used in SaaS. It’s not a market map.
- Invoicing or billing?
- Top solutions
- Ben’s considerations
Download my 5th Annual SaaS Tech Stack Report!
4 min
September 25, 2024 How to Calculate Retention with Both Perpetual Licenses and SaaS
In episode #235, I address a student's question. Yes, there are still software companies with the perpetual/maintenance model. As they transition to SaaS, we must be careful when calculating certain metrics.
- The perpetual license / maintenance model
- Transition from legacy to SaaS
- How to track retention
- Keep maintenance separate from subscriptions
Have you downloaded my Academy app? Download here for iOS.
4 min
September 20, 2024 These Are the Top Rev Rec Solutions in SaaS
In episode #234, I’m sharing the results of the rev rec category from my 5th annual tech stack report. These are solutions being used in SaaS. It’s not a market map.
- What is rev rec?
- Why is it important?
- The top solutions
My LinkedIn Post on Rev Rec Solutions
Download my 5th Annual Tech Stack Report
4 min
September 15, 2024 You Need a Forecast Model for a Series A and B Raise
In episode #233, I’m sharing some of what I learned from SaaStr 2024. Today, let’s talk about the projections that you need for a series A and B fundraise.
- Historical data
- Forecast data
- The metrics
Join my SaaS metrics course.
Grab my SaaS Excel templates.
4 min
September 12, 2024 The Metrics that Matter to Investors
In episode #232, I’m recording this from SaaStr in San Mateo. I watched a great presentation by Christoph Janz of Point Nine Capital. Here’s my recap. You need to know this if you are going to raise capital.
- Why clean data and metrics matter
- Financial projections
- Financial metrics recap
- Sales metrics
Live SaaS Metrics Course
On-demand SaaS Metrics Course
5 min
August 30, 2024 How to Handle Resellers and End Users in Your CRM and Metrics
In episode #231, I’m addressing a very common pain point in our data when we have a partner or reseller channel. If not done right, it really screws up our data.
- Reseller defined
- CRM configuration
- Invoicing
- Metrics
Join my SaaS community for training, events, and more!
5 min

About SaaS Metrics School

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Ben Murray brings you actionable SaaS metrics lessons that he has learned through years of being in the SaaS CFO trenches. Whether you are new to SaaS or a SaaS veteran, learn the latest SaaS and AI metrics, finance, and accounting tactics that drive financial transparency and improved decision-making.