SaaS Metrics School

SaaS Metrics School

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SaaS Metrics School episodes

  • When Should Your Hire a Fractional SaaS CFO?

    In episode #260, I address the world of fractional help. I’ll focus on the SaaS CFO but also share other fractional roles that I see in SaaS companies.

    - What ARR level should I hire a fractional CFO?

    - When should I hire a full-time CFO?

    - Fractional CFO or Interim CFO or part-time CFO

    - Outsourced bookkeeping

    - Other fractional roles

    My go-to firms for outsourced bookkeeping are at the bottom of this blog post: https://www.thesaascfo.com/how-to-properly-structure-your-saas-accounting-foundation/

    My fractional SaaS CFO services: https://www.thesaascfo.com/saas-consulting/ 

    6 min
  • Your SaaS Metrics Playbook for 2025

    In episode #259 I address the data and metrics required to scale your SaaS business. It’s no accident when SaaS companies achieve big ARR numbers.

    - Growth

    - Retention

    - Margins

    - Financial Profile

    - Efficiency

    Free training January 10th on my metrics playbook: https://www.thesaasacademy.com/pl/2148613448

    SaaS Metrics Foundation course in February: https://www.thesaasacademy.com/the-saas-metrics-foundation-live-cohort-new

     

    6 min
  • How Much Are SaaS Companies Raising in Series A and B Rounds?

    Episode 257 – How Much Are SaaS Companies Raising in Series A and B Rounds?

    In episode #257, I address fundraise sizes. Let’s break down common Series A and B round raises.

    - Series A round sizes

    - Series B round sizes

    - Sourced from TheSaaSNews.com

    Join my SaaS community for the latest data, trends, and templates: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout

    5 min
  • How to Size Your Sales and Marketing Budget for Next Year

    In episode #255, I address sales and marketing investments, ROI, and how to call BS on bookings and GTM investments.

    - Calculate your OpEx profile.

    - Use these GTM efficiency metrics

    - How to call BS on  your forecast or budget

    Want to stay innovative in SaaS? Join my SaaS community: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout

    5 min
  • Onboarding is NOT a Sales Cost

    In episode #254, I address a question that comes up often enough from SaaS teams and investors. Let’s address where we code onboarding expenses.

    - Where do we code onboarding expenses?

    - When does CAC stop?

    Want to stay innovative in SaaS? Join my SaaS community: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout

    3 min
  • My Top 4 Professional Services Metrics – Services Margins

    In episode #253, I address the top four metrics you should calculate and monitor if you have a customer onboarding function. This episode focuses on services margins.

    - Run PS like its own business unit

    - Set up your SaaS P&L correctly

    - Services margins benchmarks

    Check out this post for more detail: https://www.thesaascfo.com/how-to-effectively-manage-your-professional-services-team-with-metrics/

    4 min
  • My Top 4 Professional Services Metrics – Billable Utilization

    In episode #252, I address the top four metrics you should calculate and monitor if you have a customer onboarding function. This episode focuses on billable utilization.

    - What is billable utilization?

    - What’s a good percentage?

    Check out my professional services post about PS metrics: https://www.thesaascfo.com/how-to-effectively-manage-your-professional-services-team-with-metrics/

     

    4 min
  • My Top 4 Professional Services Metrics – Services Backlog in Months

    In episode #251, I address the top four metrics you should calculate and monitor if you have a customer onboarding function. This episode focuses on services backlog in backlog in months.

    - What is services backlog?

    - How do I convert backlog into a monthly number?

    Join my SaaS community for events, training, templates, and networking: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout

    3 min

About SaaS Metrics School

From the publisher's feed

Ben Murray brings you actionable SaaS metrics lessons that he has learned through years of being in the SaaS CFO trenches. Whether you are new to SaaS or a SaaS veteran, learn the latest SaaS and AI metrics, finance, and accounting tactics that drive financial transparency and improved decision-making.

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