SaaS Metrics School

In episode #250, I address the top four metrics you should calculate and monitor if you have a customer onboarding function. This episode focuses on services backlog.

- What is services backlog?

- What’s a good number?

- How do I manage backlog?

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In episode #249, I address the top four metrics you should calculate and monitor if you have a customer onboarding function.

- Services backlog

- Backlog in months

- Billable utilization

- Services margins

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In episode #248, I address a reader's question. Here’s the question…how can we distinguish churn from a customer freeze (pause services)?

- Handling churn calculations

- Handling retention calculations

- Havoc with your MRR schedule

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In episode #247, I address a reader question from Andy. Here’s the question…if I create a new version of my product from a 1.0 to a 2.0 and migrate my existing customers to it, how should I measure my GRR?

- What should we track?

- Should we track GRR separately for V2?

- What other metrics should we consider?

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Episode 246 – My Top 4 Sales and Marketing Efficiency Metrics

In episode #246, I address the must-have GTM efficiency metrics for your SaaS business.

- My top 4

- Pillar 5 of my SaaS metrics framework

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In episode #245, I address 12 top SaaS metrics you should implement in your business. This is from a post at the link below. I love these posts, so let’s see if these really are the best metrics for you.

- 12 essential SaaS metrics

- Ben’s assessment of these metrics

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Article Credit: https://editorialge.com/saas-metrics-every-ceo-should-monitor/

In episode #244, I address a student question from my SaaS Metrics Crash course. When we attend tradeshows, how do we measure the ROI?

- MQL, SQL, Pipeline Creation

- Treat your leads like cohorts

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In episode #243, I’m addressing a student question from my SaaS Metrics Foundation course. Should we offer discounts on annual subscriptions?

- What’s your retention? Cohort retention?

- Month 13 renewal rate?

Have you downloaded my 5 Pillar SaaS Metrics Framework?

Episode 242 – How Should I Report ARR Bookings in a Multiyear Contract?

In episode #242, I’m addressing ARR bookings reporting. Bookings data is one of the biggest report mistakes that I see in SaaS finance data. You must track this correctly.

- What is a booking?

- What ARR do I report in my bookings report?

- How do I handle multiyear contracts?

- Should I use the RPO metric?

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In episode #241, I’m sharing some MRR reporting fundamentals. Let’s not confuse our Board and investors. It’s easy to suffer from MRR blindness if we get too fancy with our reporting.

- What is MRR blindness?

- What is CARR?

- What is MRR?

- What is Exit ARR?

Have you downloaded my 5 Pillar SaaS Metrics Framework?