SaaS Metrics School

In episode #230, I’m talking CAC, the ubiquitous SaaS metrics. Seems so simple but there is a big assumption lurking in your spreadsheets that you can’t overlook.

- Gross CAC

- Unit Cost CAC

- CAC feeds these metrics

- The big assumption

My SaaS metrics course begins September 17th. Click here to learn more!

In episode #229, I’m testing your knowledge of GTM SaaS metrics. I help a lot of SaaS companies and see a lot of situations. What do you think of this GTM profile?

- ACV = $4K

- Cost of ARR = $2.00

- CAC Payback = 20 months

- What metric would also be helpful?

- Take metrics into your operations

Level up your SaaS metrics knowledge here!

In episode #228, I address invoicing. What software should I use? Based on a recent LinkedIn post (below), this is a hotly debated topic. The landscape might be shifting.

- Should I invoice out of my CRM?

- Should I invoice out of my Accounting software?

- Should I use a point solution?

- Who owns billings and collections?

LinkedIn Post: the next hot space in CFO tech...Billing

LinkedInPost: where should I invoice?

In episode #227, I address billings and collections. An experienced SaaS colleague asked this question, and here are my strong thoughts on it.

- Does your CRO own collections?

- Does your CFO own collections?

- This is how it should work

If you need help with collections, check out my app at TryExtend.com.

In episode 226, I address churn and retention rates. What is good? What is bad? and how do we source these benchmarks?

- What is a good customer retention or churn rate?

- What metric do we use?

- How to correctly benchmark your churn

Grab your customer benchmarks at: Benchmarkit.ai

Join my SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout

In episode #225, I address churn and retention rates. What is good? What is bad? And how we source these benchmarks.

- What is a good customer churn rate?

- How to correctly benchmark your churn

Grab your customer benchmarks at: Benchmarkit.ai

Join my SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout

In episode #224, I address a common problem in SaaS companies. Finance data. I see this over and over. You not only need this data to properly scale your business, but you also need for a fundraise or exit.

- HRIS

- Financial

- Bookings

- Customer / revenue

To learn more: https://www.thesaascfo.com/the-4-key-saas-finance-data-sources/

Join my September cohort for more support: https://www.thesaasacademy.com/the-saas-metrics-foundation-live-cohort-new

In episode #223, I address a metric that I rarely see tracked. It’s called Renewal Rate. If you sell annual or multi-year customer contracts, this is a must-have metric.

- What is renewal rate?

- Renewal rate inputs

- Why it’s leading edge?

Join Ben's SaaS community: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout

In episode #222, I address churn, retention, and LTV. Like any metric, LTV can be made very subjective if we use the wrong inputs. We must the correct churn rate and gross margin percentage.

- LTV components

- What churn do I use?

- What is I have a SaaS+ model?

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In episode #221, I address expense coding for tradeshows. This is a great question from a SaaS Metrics School podcast listener.

- What departments are in COGS?

- COGS vs. OpEx

- Fully-burdened cost centers