SaaS Metrics School

SaaS Metrics School

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SaaS Metrics School episodes

  • Parent Child Relationships Can Cause a Big Metrics Mess

    In episode #210, I address the parent-child relationship—and I’m not talking about the relationship with your teenager. If not done right, it can wreak havoc on your financial analysis and metrics.

    - What is the parent-child relationship?

    - Tracking retention at each level

    - Create a cross-walk

    4 min
  • Is LTV to CAC Dead as a Metric?

    In episode #208, I address social media posts that attack LTV to CAC. Don’t believe the blanket statements that you read about SaaS metrics.

    - What is LTV to CAC?

    - When does Ben use LTV to CAC?

    CAC Class: https://www.thesaasacademy.com/pl/2148384654

    6 min
  • I Rarely See This Metric Tracked in SaaS Companies

    In episode #206, I address a non-financial metric that I love. That is NPS or CSAT. But you see a lot of folks who would rather pass on NPS.

    - Any feedback is good feedback

    - NPS

    - Try my NPS tool

    Join my SaaS community: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout

    4 min
  • How to Tackle Your Retention Problem

    In episode #205, I address the must-have retention metrics and how to zero in on retention problems.

    - The 3 retention metrics

    - Where’s my retention problem?

    - Cohort vs. aggregate retention

    Grab my retention templates: https://www.thesaasacademy.com/pl/2148292708

    6 min
  • Do Your VC’s Not Care Anymore?

    In episode #204, I address a post by SaaStr about VC’s checking out on current investments. What now?

    - Set your own financial roadmap

    - Forecasting

    - 5 Pillar SaaS Metrics Framework

    Grab my framework here: https://www.thesaasacademy.com/pl/2148255133

    5 min
  • Improving Your DSO and Cash Flow

    In episode #203, I address invoicing, cash collections, and cash flow. Cash flow starts with timely and accurate invoicing.

    - Timely and accurate invoicing

    - Days Sales Outstanding

    - Cash collections

    Grab my DSO guide here: https://www.thesaascfo.com/downloads/dso-guide/

    Need help with cash collections automation, book time with me here: https://book.thesaascfo.com/tryextend

    5 min
  • Do I Really Have to Code All Expenses to a Department?

    In episode #202, I address a reader question about coding expenses. They attended my CAC webinar and had a great question about how far you go with expense coding.

    - Coding expenses to the department level

    - Allocating invoices to multiple departments

    Catch my CAC training replay and templates: https://www.thesaasacademy.com/pl/2148384654

    Some great SaaS events coming up: https://www.thesaascfo.com/saas-events/

    4 min
  • How to Segment Your CAC

    In episode #201, I address the foundation of CAC and segmentation. It takes a lot of good expense detail to get fancy with our CAC calculations.

    - New vs. existing allocation

    - CAC segmentation

    CAC webinar on May 29th: https://www.thesaasacademy.com/pl/2148321309

    4 min

About SaaS Metrics School

From the publisher's feed

Ben Murray brings you actionable SaaS metrics lessons that he has learned through years of being in the SaaS CFO trenches. Whether you are new to SaaS or a SaaS veteran, learn the latest SaaS and AI metrics, finance, and accounting tactics that drive financial transparency and improved decision-making.

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