SaaS Metrics School

By Ben MurrayBusiness Entrepreneurship Technology Management

SaaS Metrics School episodes

January 11, 2024 VC Fundable Growth Rates
In episode #160, I review growth rates that are considered VC fundable. I find growth rates to be very subjective based on the audience. Are we talking to VC or PE? Let’s not get caught up in the hype. I cover the growth rates posted by Jason Lemkin in a SaaStr post and Benchmarkit.AI growth rates.
- Lemkin’s view of growth rates
- Benchmarkit.ai growth rates
- Bootstrappers, let’s not get caught up in the hype
SaaStr post: https://www.saastr.com/look-no-vc-wants-to-fund-a-startup-with-so-so-growth-except-maybe-your-existing-investors/
Subscribe to Ben’s SaaS metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe
Subscribe to Ben’s SaaS monthly newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page
SaaS Metrics courses here: https://www.thesaasacademy.com/
Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout
Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray
4 min
January 08, 2024 How to Handle Unknown Churn in Your Reporting
Episode 159 – How to Handle Unknown Churn in Your Reporting
In episode #159, I address a reader's question. This is very common for SaaS companies that target mid-market and above customers. You send the renewal invoice but don’t hear back from the customer. Is this churn? When should I report it as churn?
- Churn reporting when you don’t hear back from the customer
Subscribe to Ben’s SaaS metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe
Subscribe to Ben’s SaaS monthly newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page
SaaS Metrics courses here: https://www.thesaasacademy.com/
Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout
Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray
4 min
January 04, 2024 The Ultimate SaaS CFO KPI Checklist
In episode #158, I share my SaaS CFO KPI checklist. I'm holding a free training on this checklist on Jan 17. Register at the link below.
- My steps to spin up SaaS metrics
- SaaS metrics checklist
Register here: https://www.thesaasacademy.com/pl/2148142066
Subscribe to Ben’s SaaS metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe
Subscribe to Ben’s SaaS monthly newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page
SaaS Metrics courses here: https://www.thesaasacademy.com/
Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout
Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray
5 min
January 02, 2024 You Need Bookings Alignment with Your Forecast
In episode #157, I address bookings and budgets or forecasts. You really cannot create a proper forecast or budget without bookings targets. This is similar to my days in the airlines where we needed the capacity plan first. Otherwise, how do we know what resources we need to support our targets.
- Bookings alignment
- Revenue
- Headcount planning
- S&M efficiency metrics
Subscribe to Ben’s SaaS metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe
Subscribe to Ben’s SaaS monthly newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page
SaaS Metrics courses here: https://www.thesaasacademy.com/
Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout
Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray
3 min
December 30, 2023 Do I Need an “Operational” CFO for My Company?
In episode #155, I address an article in CFO Dive about tech companies wanting operational CFO’s.
- What is an operational CFO?
- How does this help?
Subscribe to Ben’s SaaS metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe
Subscribe to Ben’s SaaS monthly newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page
SaaS Metrics courses here: https://www.thesaasacademy.com/
Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout
Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray
4 min
December 29, 2023 5 Drivers of SaaS Valuations per ICONIQ
In episode #155, I address SaaS valuation drivers. Of course, a lot of opinions here but ICONIQ named their five value drivers based on the current market.
- 5 drivers of valuation
ICONIQ’s report: https://www.iconiqcapital.com/growth/insights/2023-growth-and-efficiency-series
Subscribe to Ben’s SaaS metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe
Subscribe to Ben’s SaaS monthly newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page
SaaS Metrics courses here: https://www.thesaasacademy.com/
Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout
Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray
4 min
December 28, 2023 Trends in Revenue per FTE According to ICONIQ and Lemkin
In episode #154, I address the latest data points in revenue per FTE. ICONIQ Growth just published a great metrics report which times nicely with Jason Lemkin’s thoughts on revenue per FTE and scaling your SaaS.
- ARR per FTE
- Scaling your SaaS
ICONIQ’s report: https://www.iconiqcapital.com/growth/insights/2023-growth-and-efficiency-series
Subscribe to Ben’s SaaS metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe
Subscribe to Ben’s SaaS monthly newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page
SaaS Metrics courses here: https://www.thesaasacademy.com/
Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout
Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray

4 min
December 21, 2023 Bookings Data is one of the Biggest SaaS Data Mistakes
In episode #153, I tackle bookings data. I see problems over and over in how SaaS companies track or don’t track bookings data.
- New ARR
- Expansion ARR
- Contraction ARR
- Renewals
- Feed S&M metrics
Primer on software bookings: https://www.thesaascfo.com/the-saas-bookings-report/
3 min
December 19, 2023 How to Unbundle Your COGS Expenses for Greater Margin Clarity
In episode #152, I tackle a recurring theme in SaaS P&L and chart of accounts set ups. It’s your COGS, or cost of goods sold area.
- Traditional COGS departments
- The first step you should take
Subscribe to Ben’s SaaS metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe
Subscribe to Ben’s SaaS monthly newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page
SaaS Metrics courses here: https://www.thesaasacademy.com/
Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout
Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray
3 min
December 18, 2023 Do I Really Need to Track Revenue on Daily Basis?
In episode #151, I tackle a message that came in through my blog. This reader was tasked to develop a SaaS revenue model that would monitor and forecast results on a daily basis.
- Should I track revenue on a daily basis?
- Monitoring revenue on an actual basis
- Forecasting revenue on a daily basis
Subscribe to Ben’s SaaS metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe
Subscribe to Ben’s SaaS monthly newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page
SaaS Metrics courses here: https://www.thesaasacademy.com/
Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout
Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray
4 min

About SaaS Metrics School

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Ben Murray brings you actionable SaaS metrics lessons that he has learned through years of being in the SaaS CFO trenches. Whether you are new to SaaS or a SaaS veteran, learn the latest SaaS and AI metrics, finance, and accounting tactics that drive financial transparency and improved decision-making.