SaaS Metrics School

By Ben Murray

Ben Murray brings you actionable SaaS metrics lessons that he has learned through years of being in the SaaS CFO trenches. Whether you are new to SaaS or a SaaS veteran, learn the latest SaaS metrics,... more

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FAQs about SaaS Metrics School:

How many episodes does SaaS Metrics School have?

The podcast currently has 325 episodes available.

SaaS Metrics School episodes:

October 16, 2023 These are the 4 Source Data Inputs for SaaS Metrics
In episode #95, I address the major data source we need to calculate the complete SaaS metrics picture. It’s important to have clean and repeatable data that we can pull every month.
- CRM / MRR schedule
- Financial data
- HRIS data
- Operational/Revenue data
Subscribe to Ben’s daily metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe
Subscribe to Ben’s SaaS monthly newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page
SaaS Metrics courses here: https://www.thesaasacademy.com/
Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout
Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray
...more
4min
October 15, 2023 Have You Heard of the Dollar-based CAC Payback Period?
In episode #94, I address a variation of the traditional CAC Payback Period. This is a great supplement to your traditional SaaS metrics.
- What is CAC Payback Period?
- What is Dollar-based CAC Payback
- When should I use these?
Subscribe to Ben’s daily metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe
Subscribe to Ben’s SaaS monthly newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page
SaaS Metrics courses here: https://www.thesaasacademy.com/
Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout
Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray

...more
4min
October 14, 2023 What Metrics Should I Measure as I move from $2M ARR to $4M ARR
In episode #93, I address a student question from my live SaaS metrics foundation course. This is a great question and one that must be answered by all SaaS companies as they scale.
- First, let’s understand your financial profile
- Let’s review my 5 Pillar SaaS Metrics Framework (https://www.thesaascfo.com/downloads/five-pillar-metrics-framework/)
- Right metrics at the right stage
Subscribe to Ben’s daily metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe
Subscribe to Ben’s SaaS monthly newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page
SaaS Metrics courses here: https://www.thesaasacademy.com/
Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout
Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray
...more
3min
October 13, 2023 What Should I Include in My Sales and Marketing Expenses?
In episode #92, I address a student question from my SaaS metrics foundation course. It actually caught me off guard, because I talk a lot about fully-burdened cost centers. We can’t forget the foundational components.
- Full-burdened expenses
- Split Sales from Marketing
Subscribe to Ben’s daily metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe
Subscribe to Ben’s SaaS monthly newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page
SaaS Metrics courses here: https://www.thesaasacademy.com/
Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout
Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray
...more
3min
October 12, 2023 How Much Should I Spend in S&M as a Percentage of Revenue?
In episode #91, I address investments in the OpEx section of our SaaS P&L. We must monitor our spend in sales and marketing. We expect efficiency over time in our OpEx area.
- What is OpEx?
- What are the S&M benchmarks?
- Careful with this benchmark
- Benchmarkit.ai is your source for benchmarks
Subscribe to Ben’s daily metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe
Subscribe to Ben’s SaaS monthly newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page
SaaS Metrics courses here: https://www.thesaasacademy.com/
Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout
Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray
...more
4min
October 11, 2023 How Much Should I Spend in G&A as a Percentage of Revenue?
In episode #90, I address investments in the OpEx section of our SaaS P&L. We must monitor our spend in G&A. We expect efficiency over time in our OpEx area.
- What is OpEx?
- What are the G&A benchmarks?
- Benchmarkit.ai is your source for benchmarks
Subscribe to Ben’s daily metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe
Subscribe to Ben’s SaaS monthly newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page
SaaS Metrics courses here: https://www.thesaasacademy.com/
Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout
Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray
...more
3min
October 10, 2023 How Much Should I Spend in R&D as a Percentage of Revenue?
In episode #89, I address investments in the OpEx section of our SaaS P&L. We must monitor our spend in R&D. We expect efficiency over time in our OpEx area.
- What is OpEx?
- What are the R&D benchmarks?
- Benchmarkit.ai is your source for benchmarks
Subscribe to Ben’s daily metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe
Subscribe to Ben’s SaaS monthly newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page
SaaS Metrics courses here: https://www.thesaasacademy.com/
Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout
Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray
...more
4min
October 09, 2023 What is the Ideal Revenue Mix for a Pure-play SaaS Valuation?
In episode #88, I address revenue mix and one-time revenue when considering SaaS valuations. It your product requires professional services for customer onboarding, we must be aware of our current revenue mix and how that mix will play out in the future.
- Revenue mix
- Professional services
- PS revenue mix over time
- SaaS valuations
Subscribe to Ben’s daily metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe
Subscribe to Ben’s SaaS monthly newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page
SaaS Metrics courses here: https://www.thesaasacademy.com/
Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout
Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray
...more
4min
October 08, 2023 What Advisors Do I Need as a First-time SaaS Founder?
In episode #87, I address advisors and first-time SaaS founders. It’s important to have the right team from the beginning to avoid mistakes down the road.
- Accounting
- Tax Accounting
- Corporate Attorney
- Fractional CFO
Subscribe to Ben’s daily metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe
Subscribe to Ben’s SaaS monthly newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page
SaaS Metrics courses here: https://www.thesaasacademy.com/
Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout
Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray
...more
4min
October 07, 2023 How Do We Count Expansion in Our Bookings Report and CRM?
In episode #86, I address a student question in my SaaS Metrics Foundation course. ARR is the student’s new North Star metric. If we renew a customer and the price goes up, how do we record that?
- What is a booking?
- What is a renewal?
- How do we record a price increase in our bookings report?
Subscribe to Ben’s daily metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe
Subscribe to Ben’s SaaS monthly newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page
SaaS Metrics courses here: https://www.thesaasacademy.com/
Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout
Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray
...more
3min

FAQs about SaaS Metrics School:

How many episodes does SaaS Metrics School have?

The podcast currently has 325 episodes available.

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