Richard White had 100,000 signups in his first month—and only 100 people actually using the product. His SaaS retention rate was effectively 0.1%. In this episode, early-stage B2B SaaS founders will learn how to fix broken SaaS retention before worrying about monetization.

Richard breaks down exactly how he turned a catastrophic retention crisis into an 8-figure business. You will learn why 99% of his signups had zero meetings on their calendars, how a "fake meeting" feature solved the trust problem killing activation, and the 60-day ultimatum that forced his team to monetize.

In this episode, Richard also shares how he sold a team plan before it was built—with just two features and a slide deck—and why that approach hit $100K ARR in month one.

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