Todd Kirk and Casey Trujillo chat with Maria Manning-Chapman, VP of Education Services Research at TSIA. The conversation explores the challenges and misconceptions surrounding Learning Management Systems (LMS) in customer education, the importance of analytics, and the disconnect between stated objectives and actual practices in education organizations.
Maria emphasizes the need for data-driven strategies to enhance product adoption and the critical role of understanding metrics in measuring training effectiveness.
Flexibility is crucial in learning management systems.
Analytics are essential for making informed business decisions.
Many LMSs are not designed for customer-facing training.
Organizations often add features to LMSs without a clear strategy.
The disconnect between objectives and practices is prevalent in education organizations.
Free training does not guarantee adoption or engagement.
Understanding metrics is vital for measuring training success.
Active consumption strategies are necessary for effective training.
Organizations need to track who is consuming training content.
Benchmarking can reveal gaps in education practices. Customer education is essential for driving renewals.
Education should be viewed as a business, not a program.
00:00 Introduction to SaaS Therapy and Guests
01:43 Would You Rather: Learning Management Systems
04:41 The Importance of Analytics in Education
06:28 The Disconnect with Learning Management Systems
12:30 Understanding TSIA and Its Role
15:24 Objectives vs. Practices in Customer Education
19:24 The Misconception of Training and Adoption
22:32 Metrics for Measuring Training Effectiveness
25:40 The Importance of Customer Education
29:30 Education as a Business, Not a Program
35:43 Building Relationships and Leveraging Data
41:34 Real-World Applications and Success StoriesConnect with Casey
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Show direction: Debra Wilson
Show design: Kensie Smith
Show manager: Angela Allred