In this special two-part series, JR opens up about his lifelong bond with horses and how that relationship has shaped the man he is today. From growing up in Wyoming to the rodeo road and beyond, JR shares the lessons, challenges, and triumphs that came from the saddle. This first part lays the foundation of his journey, how a passion for horses became the groundwork for faith, resilience, and the purpose he carries now.

Join JR and Shelby as they reflect on the early days, the pivotal moments, and the stories that still inspire their family’s mission to Spur Your Way Out.