Do you know the difference between a landing page and a website? Websites are designed to inform and educate your audience, allowing them space to explore who you are and what you do at their own pace. Because they target the broadest audience, homepages contain generic messaging, multiple page goals, various links, buttons, and navigational tools for visitors to choose from.
Landing pages, on the other hand, have one goal: conversion. They target specific audiences and allow you more control over where that traffic flows. Landing pages provide a single focal point for viewers to hone in on, reducing distractions so visitors are more likely to follow through on the call to action. The result is a completely customized experience, from ad to click to conversion. Listen along with Isaiah Colton, Bobby Gul, and Scott Tartaglia to learn more.