Did you know that 90% of people will NOT answer the phone if they don't recognize the number? Isaiah Colton, Bobby Gul, and Scott Tartaglia review some incredible industry statistics in this week's podcast that all say the same thing: the Old Way of doing things is OVER! If your business primarily relies on cold calling and door knocking, you're going to be left behind by your competition. Only by leveraging digital marketing and exploring multiple marketing channels will you be able to stay afloat! Listen along to learn more.

Real estate agents everywhere are talking about it... There's a market shift coming! For many, this is cause for panic; how will this change affect the status quo and everyday routine of your business? Isaiah Colton is joined by Bobby Gul, a broker and team leader with 10 years of real estate experience, and Scott Tartaglia, a sales professional with over 20 years of experience, to talk about why this market shift actually represents an opportunity for growth. Listen along to find out just what they mean.

Buyers and sellers have been relying on Zillow to estimate the value of their homes for years. Unfortunately, the Zillow Zestimates are not as accurate as they claim... Zillow uses an algorithm to guess the price of your home based on what other properties in the area sold for -- including gas stations, convenience stores, and a variety of other buildings that are not even remotely similar to your home. Obviously, this can easily change the resulting Zestimate! Join Bobby Gul and Isaiah Colton as they discuss why real estate agents will always be the better option when it comes to pricing your home.

Marketing is a must for real estate agents trying to grow and expand their businesses. While there are several paths you can take when it comes to advertising, it's vital that you choose more than one -- especially in the modern, digital age that we're living in! Multichannel marketing allows you to hit a number of different audiences in a variety of ways, lessening the possibility that leads will slip through the cracks. Listen along with Bobby Gul and Isaiah Colton as they discuss how powerful and beneficial multichannel marketing has been for their companies.

Isaiah Colton and Bobby Gul have talked previously (check out last week's episode, "The Value of Video"!) about how valuable video marketing is in the real estate industry. In today's episode, they dive deeper into the specific marketing tactics and strategies they've been using to ensure video is being leveraged as much as possible in their business. Listen along to learn more!

Video represents a huge opportunity for real estate agents. By sending a short introductory, educational, or personal message to your database, you can establish yourself as a trustworthy consultant and build rapport over time. Unfortunately, many agents are intimated by the idea of getting in front of the camera! Listen along with Bobby Gul and Isaiah Colton to learn more about how video marketing can make a massive difference in your business and why you should push through those fears.

Leading a real estate team can be a difficult venture; you're responsible for keeping everyone focused, on task, and motivated to succeed on a day-to-day basis. Fortunately, a great way to keep the momentum going with your team is to host a monthly competition or challenge. Isaiah Colton and Bobby Gul like to do a 7 Listings in 30 Days Challenge that allows their team to rally together and think bigger -- to 7 listings and beyond! Listen along to learn more about how internal competitions can keep your team engaged and driven.

The right tools and technology can make any job easier, but it can be difficult to figure out what you need in the real estate industry. Isaiah Colton and Bobby Gul take some time to discuss the tools and technology they rely on in their business, the challenges they faced in finding the right fit for their needs, and why they can make or break your business.

can make or break your business in real estate.

In this week's episode of Sales & Marketing Secrets, Isaiah Colton and Bobby Gul take a look at the key things needed to scale a team. They discuss the importance of the right systems (and the fact that they must be able to communicate with each other), how competition can be healthy for teams, and why every agent should be tracking their metrics. Listen or watch along to learn more.

No matter what business you're in, tracking key performance indicators (KPIs) is essential to success. After all, what you aren't tracking can't be improved! It can also be extremely easy for certain details to slip through the cracks if you're not keeping an eye on all of your data. Isaiah Colton and Bobby Gul talk about how they lost $25,000 as a result of such a mistake.