Modern-day marketing is changing! Discover the 3 blueprints for success that Isaiah Colton uses to train his clients: the Success Blueprint, the Sales Acceleration Blueprint, and the Business Growth Blueprint. Listen along with Isaiah as he covers the digital marketing strategies that form the foundation of these blueprints, and have brought his clients and coaching platform overwhelming success.

Have you ever heard of the Flywheel Method? It changes the fundamental focus of the sales process. Rather than prioritizing the transaction itself, it emphasizes the client experience. If you're hyperfocused on helping your customer, meeting their needs, and acting as an expert guide through their buying or selling journey, the rest will take care of itself! Even better, they'll become raving fans that will massively boost referrals.

Listen along as Isaiah Colton explains why it's time to leave the traditional sales funnel behind!

Artificial intelligence is one of the most powerful technologies of our generation! With the ability to create limitless content, drip campaigns, spreadsheets, video scripts, and so much MORE, real estate agents and business owners are able to save hours of effort and frustration each week. Listen along with Isaiah Colton as he dives into all the ways you can use AI in your business.

Isaiah Colton has spent over a decade in the real estate industry mastering lead generation and conversion. In this episode of Sales & Marketing Secrets, he reviews his personal journey of overcoming his fears and hesitations with lead conversion mastery and outlines the stragies he used to achieve consistent, long-term success. Listen along to learn more!

Every real estate agent knows that the faster you can make contact with a new lead, the more likely you are to convert it down the road. After all, 67% of buyers only spoke with ONE agent during their home search. With that kind of competition, you don’t have time to wait around! At the same time, more and more buyers and sellers are doing all of their research using their cellphones.

This means that agents have a major opportunity to strike while the iron is hot. If you’re able to call or text prospective leads at the very moment they’re thinking about buying or selling, you already have your foot in the door. Listen along with Hailee Holloman and her guest Ross Patterson as they discuss how you can master the speed-to-lead process – and why it should be a priority in your business.

Objection handling is a vital skill in the real estate industry. So many potential clients have their own questions, concerns, and assumptions about who you are and what you're here to do -- especially since there's such a large amount of money involved in the home-buying and home-selling process. These often take the form of knee-jerk objections: reasons you aren’t the right person for the job.

Overcoming these objections is paramount to success and growth for individual agents; the perfection of objection handling is what allows so many to rise up and build an ever-expanding team and thriving business. Listen along as Johnathan Ciminelli and his guests take a look at a few objection handling techniques and strategies that have seen proven results.

At its core, real estate is a relationship business. The primary goal of all your outreach and follow-up plans – social posts, video texts, emails, phone calls, etc. – is to establish a trustworthy bond with potential clients; when they’re finally ready to buy or sell, they’ll remember the conversations you had together. Building rapport is a key aspect of this process as it allows that bond to develop naturally.

Building rapport is the first step to prospecting mastery, and for good reason! The better you’re able to understand each other’s feelings and motivations, the better you’re able to communicate; the better you’re able to communicate, the faster trust can grow. Listen along with Johnathan Ciminelli and his special guests as they dive into a few of the ways you can build a strong rapport with potential clients.

Social media offers a great way for real estate agents and team leaders to interact with their audiences and build brand recognition. With over 295 million active users in the United States alone, the popular platforms represent unlimited potential and can provide a steady stream of leads; as a result, avoiding them can have a serious – and negative – effect on your business.

However, it’s not enough to simply exist on Facebook, Instagram, or TikTok. To truly make the most of your time and money, your social media accounts need to be fully optimized. Ultimately, this will increase awareness of your business and brand, allow you to connect with your audience and SOI, and give you the chance to organically generate new leads. Listen along to discover the 5-step process real estate agents can use to fully optimize their social media platforms.

For sale by owner listings offer a quick and easy way for agents to build their listing inventory. Half the battle is determining whether or not a prospect is in the market to sell their home, and you already know that! All that’s left to do is effectively engage them through sales and marketing activities.

Unfortunately, the motivations behind owners choosing to sell their own homes can be quite powerful, meaning the objections you’ll face will be much more difficult to overcome. Once you understand what their pain points are, you’ll be able to navigate those objections with ease. Listen along as Isaiah Colton, Jim Knetsch, and John Didio take a deeper dive at the psychology behind FSBO listings and discuss 5 ways you can overcome their powerful objections.

From the power of artificial intelligence to geodata farming, technology can save your business time, money, and allow you to grow at a much faster rate than the traditional methods of cold calling and door knocking. Automation is one of the greatest ways you maximize your performance. Listen along with Johnathan Ciminelli and Jordan Weber of zBuyer to take a deeper dive into three ways your business can benefit from the integration of automation.