In today's conversation Tiffani and I talk about the impact that the pandemic is having, and will have, on the future of selling. We dig into some surveys from Salesforce of individual contributors and their perspectives on what is coming next. There are some really interesting data points that we consider including why 86% of sellers report seeing an Increased importance of long-term customer relationships and an Increased importance of building trust. We also get into why even though on one hand companies recognize there’s no one-size-fits-all approach to selling, and it's important allow reps the autonomy to work in the most agile and effective manner, roughly only half of organizations survey provide that autonomy to their sellers. We explore other findings from the survey, including findings that show that sellers are not spending enough time reading and learning to gain insights on their customers. And we dive into one data point that kind of blew me away.

Connect with Andy: LinkedIn

Sponsored by:

ringDNA | Transform your sales team into a high-performing revenue engine | ringDNA.com

Qualified | The #1 conversational sales & marketing platform for Salesforce | Qualified.com

Explore the ringDNA Podcast Universe:

Sales Enablement Podcast

Selling with Purpose Podcast

RevOps Podcast

Sangram Vajre is the co-founder of Terminus and he is the co-author (along with Bryan Brown) of a new book titled: MOVE: The 4-Question Go-To-Market Framework. Today we discuss the problems caused by an ineffective GTM. We dive into what GTM means: a transformational process for accelerating your path to market with high-performing revenue teams (marketing, sales, and customer success) delivering a connected customer experience where every touchpoint reinforces the brand, values, and vision of your company. Or more simply it's your go-to-market process that connects your company strategy to your customer outcomes. We explore why you need a clear go-to-market process to ensure that your company continues to deliver the promise of your vision to both employees and customers. And we dig into how you can implement a framework for your GTM strategy by answering just four questions.

Connect with Andy: LinkedIn

Sponsored by:

ringDNA | Transform your sales team into a high-performing revenue engine | ringDNA.com

Qualified | The #1 conversational sales & marketing platform for Salesforce | Qualified.com

Explore the ringDNA Podcast Universe:

Sales Enablement Podcast

Selling with Purpose Podcast

RevOps Podcast

Peter Strohkorb is a Sales Acceleration Expert and author of the titled Smarketing - Sell smarter, not harder: For CEOs, Business Leaders, Sales Executives and Marketing Leaders who want to boost Sales Performance. In today's episode Peter and I talk about why he believes that modern B2B buyers don’t like being sold to any longer. And why B2B buyers' tolerance for cold solicitations is completely gone. We dive into why buyers, rather than being ambushed, now want to be educated, guided and advised by someone they perceive as a subject matter expert to help them make informed purchasing decisions. We dig into how sellers need to adjust their selling process to reflect their buyers' buying process. Then Peter and I dive into the 10 steps in his Smarketing Buyer Focused Sales Funnel.

Connect with Andy: LinkedIn

Sponsored by:

ringDNA | Transform your sales team into a high-performing revenue engine | ringDNA.com

Qualified | The #1 conversational sales & marketing platform for Salesforce | Qualified.com

Explore the ringDNA Podcast Universe:

Sales Enablement Podcast

Selling with Purpose Podcast

RevOps Podcast

John Smibert is the co-author of a new book titled The Wentworth Prospect. Today John and I get into why buyers, as they have become more empowered, don't value sellers and their advice like they used to. We dig into why sellers don't positively influence their buyers about their business. Then talk how buying has changed, how it has become more complex, and why the process stalls. Finally, we dive into why one of the biggest challenges is gaining the buyer's trust as a valued adviser rather than a product sales organisation.

Connect with Andy:

LinkedIn

Sponsored by:

ringDNA | Transform your sales team into a high-performing revenue engine | www.ringDNA.com

Qualified | The #1 conversational sales & marketing platform for Salesforce | www.Qualified.com

Explore the ringDNA Podcast Universe:

Sales Enablement Podcast

Selling with Purpose Podcast

RevOps Podcast

Mark Cox is the founder of In The Funnel, a sales consulting firm. On today's episode we discuss why sellers need a repeatable process to convert prospects into paying clients. Because as Mark says, "In the absence of selling as a process, sales pursuits become a series of unrelated events." Mark shares his 3 critical concepts that sales is built on. And he talks about why professional salespeople need to think about their buyer’s view of what is going on and how they help them through THEIR process vs. driving them through your sales process

Connect with Andy:

LinkedIn | https://bit.ly/Andy-LinkedIn

Sponsored by:

ringDNA | Transform your sales team into a high-performing revenue engine | www.ringDNA.com

Qualified | The #1 conversational sales & marketing platform for Salesforce | www.Qualified.com

Explore the ringDNA Podcast Universe:

Sales Enablement Podcast | https://bit.ly/SEP-LP

Selling with Purpose Podcast | https://bit.ly/SWP-LP

RevOps Podcast | https://bit.ly/RP-LP

Jarron Vosburg (Vice President of Sales at JumpCrew) and I talk about a new model for B2B sales. The model is outsourcing your sales function. Completely. Companies routinely outsource mission critical functions today. Why not sales? We dive into what that model looks like for a company that wants to go down that path. How sellers are hired, onboarded, managed and measured. Plus, we dig into why this type of arrangement could be the future of sales. Whereas for many companies, they can stop the charade of pretending that they are investing in the development of a professional sales organization, and outsource the function to true professionals.

Connect with Andy:

LinkedIn | https://bit.ly/Andy-LinkedIn

Sponsored by:

ringDNA | Transform your sales team into a high-performing revenue engine | www.ringDNA.com

Qualified | The #1 conversational sales & marketing platform for Salesforce | www.Qualified.com

Explore the ringDNA Podcast Universe:

Sales Enablement Podcast | https://bit.ly/SEP-LP

Selling with Purpose Podcast | https://bit.ly/SWP-LP

RevOps Podcast | https://bit.ly/RP-LP

Marcus Chan (Founder of the Venli Consulting Group) is one of the Top Sales Influencers to Follow in 2021 according to Salesforce. In our conversation today we cover a lot of ground. Beginning with how Marcus got his start in sales: selling Speedo swimsuits. We talk about our passion for sales coaching. And dive into what we can all do to improve the coaching that is provided to sellers. Then we talk a bit about how selling has changed in the past couple years. Before discussing the changes that will occur over the next few years. All of this and much, much more.

Connect with Andy:

LinkedIn | https://bit.ly/Andy-LinkedIn

Sponsored by:

ringDNA | Transform your sales team into a high-performing revenue engine | www.ringDNA.com

Qualified | The #1 conversational sales & marketing platform for Salesforce | www.Qualified.com

Explore the ringDNA Podcast Universe:

Sales Enablement Podcast | https://bit.ly/SEP-LP

Selling with Purpose Podcast | https://bit.ly/SWP-LP

RevOps Podcast | https://bit.ly/RP-LP

Larry Long Jr is the CEO (Chief Energy Officer) of LLJR Enterprises. In today's conversation Larry certainly brings the energy as we dive into one of my favorite topics: sales mindset. Then, of course, we talk about sales coaching. When I first met Larry, a few years ago at a conference, we somehow got onto the topic of sales coaching and I was struck by how he coached his sellers. I immediately thought, "Wow, Larry gets it!" Finally, we go over the changes needed in how we develop, motivate and measure the performance of individual contributors.

Connect with Andy:

LinkedIn | https://bit.ly/Andy-LinkedIn

Sponsored by:

ringDNA | Transform your sales team into a high-performing revenue engine | www.ringDNA.com

Qualified | The #1 conversational sales & marketing platform for Salesforce | www.Qualified.com

Explore the ringDNA Podcast Universe:

Sales Enablement Podcast | https://bit.ly/SEP-LP

Selling with Purpose Podcast | https://bit.ly/SWP-LP

RevOps Podcast | https://bit.ly/RP-LP

This is special edition of the Sales Enablement Podcast. Today are airing Episode 5 of ringDNA's brand new podcast REVOPS. We are super excited to promote this important show and hope you will all tune-in and subscribe.

RevOps Podcast - Ep. 5 - How to Craft Your Sales Messaging

On today’s episode, we talk about sales messaging, which can be a bit like the wild west. Sales messaging is different from marketing messaging and corporate messaging. The end goal, here, is to book a meeting or close business. By breaking things down into simpler terms and learning about sales messaging, you can improve your alignment between marketing sales, customer success, finance, and legal. 

Follow the RevOps Hosts on LinkedIn:

Jordan Henderson (Director of Revenue Operations): https://bit.ly/JH-Linkedin

Brandon Redlinger (Sr. Director of Product Marketing): https://bit.ly/BR-Linkedin

Jonathan Stevens (Sr. Marketing Operations & Automation Manager): https://bit.ly/JS-Linkedin

Sponsored by:

ringDNA | Transform your sales team into a high-performing revenue engine | www.ringDNA.com

Qualified | The #1 conversational sales & marketing platform for Salesforce | www.Qualified.com

Explore the ringDNA Podcast Universe:

Sales Enablement Podcast | https://bit.ly/SEP-LP

Selling with Purpose Podcast | https://bit.ly/SWP-LP

RevOps Podcast | https://bit.ly/RP-LP

Dan Horowitz (Senior Sales Director with LinkedIn) and Tom Eschbacher (Senior Sales Manager for LinkedIn Marketing Solutions). Today we're talking about stoicism and sales. And the lessons that sellers can learn from the teachings of the Stoics. I know many of you have read Ryan Holiday's book, The Daily Stoic. We dive right into learning what Stoicism is and how it originated. Always good to have the origin story! Here's a quote from Marcus Aurelius. "All you need are these: certainty of judgment in the present moment; action for the common good in the present moment; and an attitude of gratitude in the present moment for anything that comes your way." Then we talk about the principles of Stoicism that can be applied to selling. Dan and Tom boil them down to 3 actions. Finally, we dive into the details of how you apply each of the three to your selling. All of this and much much more.

Connect with Andy:

LinkedIn | https://bit.ly/Andy-LinkedIn

Sponsored by:

ringDNA | Transform your sales team into a high-performing revenue engine | www.ringDNA.com

Qualified | The #1 conversational sales & marketing platform for Salesforce | www.Qualified.com

Explore the ringDNA Podcast Universe:

Sales Enablement Podcast | https://bit.ly/SEP-LP

Selling with Purpose Podcast | https://bit.ly/SWP-LP

RevOps Podcast | https://bit.ly/RP-LP