Sally is the world's authority on the science of fascination. Based on her studies of over 300,000 people, her company developed the very first methodology to actually measure your personal brand named The Fascination Advantage. Sally returns to Fire Nation by popular demand to share the results of the over 1,600 listeners who jumped on her last offer when she gave away her Fascination Advantage, and we'll also be chatting about her new book: How the World sees YOU.