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In this episode of the Hello Hair Pro podcast, Jen and Todd dive into what it really takes to build a standout salon business in today’s industry.

They kick things off with a personal story about a salon owner's dress code and her grandmother's influence, which leads to a broader conversation about the role of professionalism and presentation in attracting the right clients and building trust.

Then, Todd shares a blueprint for treating your salon like a media company—from launching a podcast and building an email list to creating content that attracts dream clients and future team members. Learn how shifting your mindset from "just a salon" to a media-driven brand can unlock next-level growth.

Whether you're a salon owner, booth renter, or stylist with ambition, this episode is packed with practical advice to help you grow with intention, elevate your brand, and future-proof your business.

Timestamps:

• 00:00 – Intro: Why This Topic Matters
• 01:18 – A Salon Owner, Her Grandma, and the Dress Code Debate
• 03:30 – What Professionalism Really Means in the Hair Industry
• 07:42 – Jen’s Advice for New Salon Owners
• 09:26 – How to Build a Media Company Around Your Salon
• 20:52 – Final Takeaways & Growth Challenge

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