Salon Goals with Lauren Lappin

By Lauren LappinBusiness Entrepreneurship Arts Fashion & Beauty Marketing

Salon Goals with Lauren Lappin episodes

July 22Ep. 198: My exact salon service price rise checklist (steal it)
Salon Goals Academy - doors are OPEN! https://www.laurenlappin.com.au/salon-goals-academy
Putting your prices up. The task beauty business owners procrastinate on more than any other, and the one that costs you the most while you wait for the "right time".
I've been raising my prices twice a year, every year, for a long time. And this year I was almost two weeks late doing it. In this episode I'm sharing why that didn't matter, and then walking you through my exact checklist, step by step, so your next price rise takes an afternoon instead of six months of overthinking.
Why price rises get procrastinated, and why this one was two weeks late [00:00].
You can raise your prices any time, you're the one who makes the decisions [02:22].
The profit calculator spreadsheet that checks every service [04:12].
The padding time mistake that quietly kills your profit [06:30].
Checking competitor pricing, and who's actually comparable [09:15].
Updating your booking system and website [12:07].
The Timely trick that fixes hundreds of existing bookings in one go [15:39].
The team script for pushback, plus a golden nugget from Angela Kennedy [17:46].
No announcement, no apology, no email [20:39].
Inside the Salon Goals Academy, founding member doors now open [22:28].
Final encouragement and reviews [24:28].

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Lauren on Instagram: https://www.instagram.com/laurenlappin_
The Salon Goals Podcast: https://www.instagram.com/salongoals_podcast
Questions? Email me: [email protected]
26 min
July 13Ep. 197: How My Salon Made $20k More This June Than Last, With The Same Size Team
Salon Goals Academy - get on the waitlist: https://www.laurenlappin.com.au/sg-academy-waitlist
In this week's episode Lauren shares how her salon made $20,000 more in June 2026 than it did in June 2025 with a team the exact same size, after a year that started with two newbies, and a brand new manager. She unpacks the hiring, onboarding and training decisions that made the difference, and why a quiet month with a green team is not the disaster it feels like at the time.
Business has seasons and this one is a rough trot [00:00].
The June target she stopped checking, and hit anyway [01:06].
The team turnover that reset the whole salon [03:17].
The systems that held while both she and her manager were overseas [06:54].
Why personality and culture fit beat skills and experience every time [08:28].
Using white space to train instead of panicking about it [10:03].
What to hold onto when you're in the hard part [11:33].
Come to the 200th episode party on Friday 7 August 2026 [12:50].
The Salon Goals Academy, waitlist gets first access [14:16].

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Lauren on Instagram: https://www.instagram.com/laurenlappin_
The Salon Goals Podcast: https://www.instagram.com/salongoals_podcast
17 min
July 11 Ep 196: 12 Lessons from 12 Years of Business
Salon Goals Academy - get on the waitlist: https://www.laurenlappin.com.au/sg-academy-waitlist
Twelve years ago, I opened the doors to Allure Lash and Beauty Bar. To celebrate the milestone, I'm sharing the 12 biggest lessons 12 years of business ownership has taught me. Some came the easy way. Most of them I learned the hard way, and I'm hoping I can save you from a few of them.
This one is raw and honest, from being taken to small claims court over a $250 refund in my first year, to the ego trap of needing to be the "best" one in the salon, to the truth about making money versus actually keeping it.
In this episode:
[00:00] Happy 12th birthday, Allure
[01:03] Lesson 1: you don't need to do it all yourself
[02:23] The cleaner example and working out your hourly rate
[05:30] Lesson 2: being the best in your salon is keeping you stuck
[08:35] Lesson 3: everyone is replaceable
[10:51] Lesson 4: hire for personality and work ethic, not skills
[13:00] Lesson 5: your team only rises to the standard you set
[14:47] Lesson 6: know your numbers
[16:33] Lesson 7: making money and keeping money are different skills
[18:56] Lesson 8: good communication skills are everything
[22:46] Lesson 9: the customer is not always right
[25:37] The time I got taken to small claims court over $250
[27:57] Lesson 10: stop buying more beauty education
[30:52] Lesson 11: niche down to scale up
[34:48] Lesson 12: business is lonely, find your people
[37:26] Salon Goals Academy is open
Salon Goals Academy is here. It's an ongoing monthly membership with all my Salon Goals course content, live coaching with me twice a month, and fresh AI education every single month to help you claw back hours of your week. Jump on the waitlist at https://www.laurenlappin.com.au/sg-academy-waitlist, or DM me the word academy on Instagram and I'll send you the link.
Rate and Review the Show in Apple: https://podcasts.apple.com/au/podcast/the-lash-business-lounge/id1609510128
Rate the Show in Spotify: https://open.spotify.com/show/0xvJ8MNZM9cbjYBGcMDtb8?si=b23764e4d0ed4b59
Lauren on Instagram: https://www.instagram.com/laurenlappin_
The Salon Goals Podcast: https://www.instagram.com/salongoals_podcast
43 min
July 06Ep 195: 5 Hard Truths About Business Growth You Probably Need To Hear
Salon Goals Academy - get on the waitlist: https://www.laurenlappin.com.au/sg-academy-waitlist
Business is easy, right? Start it, show up a bit, and the six figures roll in. That's the story social media loves to sell. It's also complete rubbish.
In this episode I'm handing over five hard truths about running a beauty business. The uncomfortable stuff that changes everything the moment you actually accept it and get on with it.
I get into:
Why you'll stay exactly where you are if you refuse to take risks, and how hiring, outsourcing, and investing in yourself all count
The myth of overnight success, and why the daily reps are what build something lasting
The one move to make the second you're booked out a month in advance (hint: put your prices up)
Why consistency will always beat the big flashy moves
The truth most people don't want to hear, that your lack of clients or low profit is your own doing

If any of this stings a little, sit with why - that's usually where the growth is hiding!
Struggling with any of it and want some direction? You can apply to work with me at www.laurenlappin.com.au, or come say hi on Instagram @laurenlappin_.
Follow the podcast @salongoals_podcast so you never miss an episode.
21 min
June 29Ep. 194: Discounting New Team Members and Tiered Pricing: What Actually Works
Salon Goals Academy - get on the waitlist: https://www.laurenlappin.com.au/sg-academy-waitlist
In this week's episode Lauren deconstructs the concepts of discounting and tiered-pricing in the beauty industry, why Salon Owners do it, and what you can do instead in your salon to maximise both growth and the quality of the work.
What Actually Works?
The concept of tiered pricing [01:17].
Why tiered pricing may not work [03:42].
The impact of being the highest-priced artist [04:31].
Not using tiered pricing [10:42].
Reducing client load [26:03].
The Salon Goals Academy [28:51].

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Rate and Review the Show in Apple: https://podcasts.apple.com/au/podcast/the-lash-business-lounge/id1609510128
Rate the Show in Spotify: https://open.spotify.com/show/0xvJ8MNZM9cbjYBGcMDtb8?si=b23764e4d0ed4b59
Lauren on Instagram: https://www.instagram.com/laurenlappin_
The Salon Goals Podcast: https://www.instagram.com/salongoals_podcast
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This Episode was Edited and Produced by Josh Liston at JCAL Media Group - https://www.jcaldigital.org/podcast-editing
31 min
June 23Ep. 193: 3 Reasons Your Calendar is Gappy (And What to Fix First)
Get the AI Visibility Tool Kit - https://www.laurenlappin.com.au/visibility-kit
In this week's episode Lauren shares the three reasons why your calendar is gappy, and what to fix first. Maintaining a steady flow of new customers is one of the keys to a thriving service-based business, and this episode will help you get your web presence, your booking and sales processes, and your referral systems humming along and bringing in new Clients to your salon.
If your calendar is gappy and you want fix that, start here:
Fix your digital storefront [01:17].
Close the gap between interest and booking [19:02].
Empower your Clients to market your business for you [27:14].

Your Hourly Rate for Content Creation (Ep. 179): https://open.spotify.com/episode/1dLbPqA7dQCoQqigGobyo0?si=a80173534fda4d39
AI Trust Signals (Ep. 186): https://open.spotify.com/episode/0iobt4m6zsn09ojZdEAiGW?si=1678d665669d4788
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Rate and Review the Show in Apple: https://podcasts.apple.com/au/podcast/the-lash-business-lounge/id1609510128
Rate the Show in Spotify: https://open.spotify.com/show/0xvJ8MNZM9cbjYBGcMDtb8?si=b23764e4d0ed4b59
Lauren on Instagram: https://www.instagram.com/laurenlappin_
Allure's Instagram: https://www.instagram.com/allure_lashbeautybar
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This Episode was Recorded and Produced by Josh Liston at JCAL Media Group - https://www.jcaldigital.org/podcast-editing
43 min
June 15 Ep. 192: Is Owning a Salon Worth It? The Honest Answers Nobody Gives You
Salon Goals Academy - get on the waitlist: https://www.laurenlappin.com.au/sg-academy-waitlist
In this week's episode Lauren answers one of the most important (and difficult) questions in the beauty industry, "is owning a salon really worth it?"
• Being objective about salon ownership vs working from home [05:30].
• The physical toll of working in the Beauty Industry [09:00].
• Regardless of how you choose to organise and run your business, it's going to be hard and will come with risk [13:30].
• What is your business worth if you decide to stop running it? [16:00].
• The Salon Goals Academy [20:00].
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Rate and Review the Show in Apple: https://podcasts.apple.com/au/podcast/the-lash-business-lounge/id1609510128
Rate the Show in Spotify: https://open.spotify.com/show/0xvJ8MNZM9cbjYBGcMDtb8?si=b23764e4d0ed4b59
Lauren on Instagram: https://www.instagram.com/laurenlappin_
Allure's Instagram: https://www.instagram.com/allure_lashbeautybar
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This Episode was Recorded and Produced by Josh Liston at JCAL Media Group - https://www.jcaldigital.org/podcast-editing
24 min
June 09Ep. 191: Why I Stopped Using Claude Like a Chatbot (and What I Do Instead)
Save Your Spot - Tickets to the Beauty Business AI Masterclass.
In this week's episode Lauren dives deep into how she is using AI (specifically Claude) to automate, improve and expand her business systems and practices in 2026 - both in the salon and in her coaching business.
If you want to hear how Claude AI can save you time, stress, and even some money in your business, this is the episode for you.
Sharing AI experiences [01:44].
Lauren's background in IT and the Web [03:44].
Early adoption of ChatGPT [06:10].
Creating brand guidelines [10:19].
Building a link in bio page [13:39].
Building a teleprompter [21:17].
Creating a carousel maker [22:49].
Using Claude for transcription and coaching summaries [26:46].
The Upcoming Masterclass on Claude AI [34:00].

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Follow the Podcast: https://www.instagram.com/salongoals_podcast
Rate and Review the Show in Apple: https://podcasts.apple.com/au/podcast/the-lash-business-lounge/id1609510128
Rate the Show in Spotify: https://open.spotify.com/show/0xvJ8MNZM9cbjYBGcMDtb8?si=b23764e4d0ed4b59
Lauren on Instagram: https://www.instagram.com/laurenlappin_
Jennifer Lay Lashes - For 10% off full priced items (including LUVER LED Adhesive) use code SALONGOALSPOD at checkout: https://www.jenniferlaylashes.com.au
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This Episode was Recorded and Produced by Josh Liston at JCAL Media Group - https://www.jcaldigital.org/podcast-editing
39 min
June 01Ep. 190: Listener Q&A - Maintaining Quality Across Your Team | Things To Do in Gaps | Salon Marketing Basics | Managing Long Waitlists
Salon Goals Academy - get on the waitlist: https://www.laurenlappin.com.au/sg-academy-waitlist
In this week's Listener Q&A episode, Lauren explores transitioning clients over to your team members, making use of gaps for the betterment of the business, marketing your salon business from scratch, and managing long Client waitlists.
If you have any burning questions for your Salon Business, and you want to hear Lauren's take on them in a future episode of the Podcast, Follow Lauren on Instagram here @laurenlappin_.
Listener Questions:
How do we maintain consistency and quality when transitioning clients to team members? [01:28]
How do we manage downtime and maximise team productivity? [12:55]
What are some key strategies for attracting new clients? [17:43]
How do I manage a long client waitlist? [31:40]

Ep. 133: The Reasons Why Your Clients Don't Come Back (part 1): https://open.spotify.com/episode/2DvGaWNFfbE7sjkimRK9XP?si=4c567a49435f452c
Ep. 134: The Reasons Why Your Clients Don't Come Back (part 2): https://open.spotify.com/episode/7a4iRWc4l4rhz4WbH5lgXo?si=9d18a76696ce415f
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Follow the Podcast: https://www.instagram.com/salongoals_podcast
Rate and Review the Show in Apple: https://podcasts.apple.com/au/podcast/the-lash-business-lounge/id1609510128
Rate the Show in Spotify: https://open.spotify.com/show/0xvJ8MNZM9cbjYBGcMDtb8?si=b23764e4d0ed4b59
Lauren on Instagram: https://www.instagram.com/laurenlappin_
Jennifer Lay Lashes - For 10% off full priced items (including LUVER LED Adhesive) use code SALONGOALSPOD at checkout: https://www.jenniferlaylashes.com.au
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This Episode was Recorded and Produced by Josh Liston at JCAL Media Group - https://www.jcaldigital.org/podcast-editing
37 min
May 25Ep. 189: Listener Q&A - Scaling Your Team | Recommended LED Lash Brands | WTD When Clients Only Want You | Maternity Leave
Salon Goals Academy - get on the waitlist: https://www.laurenlappin.com.au/sg-academy-waitlist
Jennifer Lay Lashes - For 10% off full priced items (including LUVER LED Adhesive) use code SALONGOALSPOD at checkout: https://www.jenniferlaylashes.com.au
In this week's Listener Q&A episode, Lauren dives deep into the topics of scaling to a stable Team, Lauren's (current) recommended LED Lash Brands, and confidently moving Clients over to your Team Members.
If you have any burning questions for your Salon Business, and you want to hear Lauren's take on them in a future episode of the Podcast, Follow Lauren on Instagram here @laurenlappin_.
Listener Questions:
How do you scale from 1-to-2 staff members, up to a stable Team? [01:17]
Which LED lash brand and adhesive do you recommend? [13:13]
How do you scale when clients are attached to you, instead of your team? [17:16]
How do I move OG-clients over to a staff member before maternity leave? [30:13]

Social Media Focussed Episodes:
Work Smarter on Socials: https://open.spotify.com/episode/0kPNibljQmFSfjXwfTs73O?si=c482dbd802554d32
Stop Posting This on Your Salon Instagram: https://open.spotify.com/episode/5Ua4oEHN63wCPaNd4JoD0y?si=b7de6da126e6493f
What Actually Matters on Your Salon Socials: https://open.spotify.com/episode/6Pnx64sdZ7iiFRkZNbKOB1?si=e2e0108277044882

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Rate and Review the Show in Apple: https://podcasts.apple.com/au/podcast/the-lash-business-lounge/id1609510128
Rate the Show in Spotify: https://open.spotify.com/show/0xvJ8MNZM9cbjYBGcMDtb8?si=b23764e4d0ed4b59
Lauren on Instagram: https://www.instagram.com/laurenlappin_
Allure's Instagram: https://www.instagram.com/allure_lashbeautybar
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This Episode was Recorded and Produced by Josh Liston at JCAL Media Group - https://www.jcaldigital.org/podcast-editing
38 min

About Salon Goals with Lauren Lappin

From the publisher's feed

Salon Goals is where we talk about what actually goes into running a profitable, sustainable beauty business — the kind that doesn’t rely on you being everywhere, and doing everything, all the time.