Salon Goals with Lauren Lappin

By Lauren LappinBusiness Entrepreneurship Arts Fashion & Beauty Marketing

Salon Goals with Lauren Lappin episodes

May 18Ep. 188: How to Hire the Best People for Your Salon (And Actually Keep Them)
Hiring Guide for Salon Owners: https://www.laurenlappin.com.au/Hiring-Guide
In this week's episode Lauren tackles one of the most important questions in small business: How do you hire the best people, and how do you keep them for the long-term?
The Process to Hiring and Keeping the Best People:
Hiring Long-Term Loyal Staff. [00:48]
The Hiring Process. [02:09]
Choosing the Right Staff. [08:08]
Onboarding New Team Members. [13:18]
Empowering Staff with Responsibility. [20:01]
Incentivising Staff. [22:40]
Creating a Positive Team Culture. [26:05]
Ongoing Training and Development. [30:24]
Accepting Responsibility for Staff Performance. [32:26]

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Hiring Guide for Salon Owners: https://www.laurenlappin.com.au/Hiring-Guide
Rate and Review the Show in Apple: https://podcasts.apple.com/au/podcast/the-lash-business-lounge/id1609510128
Rate the Show in Spotify: https://open.spotify.com/show/0xvJ8MNZM9cbjYBGcMDtb8?si=b23764e4d0ed4b59
Lauren on Instagram: https://www.instagram.com/laurenlappin_
Allure's Instagram: https://www.instagram.com/allure_lashbeautybar
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This Episode was Recorded and Produced by Josh Liston at JCAL Media Group - https://www.jcaldigital.org/podcast-editing
38 min
May 11Ep. 187: Work Smarter on Socials: The Repurposing Strategy Every Salon Owner Needs
Want to put this episode into action straight away? Grab my free Repurposing Prompt Pack: 50+ ready-to-use AI prompts built specifically for salon owners: https://www.laurenlappin.com.au/sm-repurpose-optin
In this week's episode Lauren discusses multiple ways to repurpose your existing Social Media Content into fresh content pieces for your Socials. Lauren uses all of these methods to repurpose her own Social Media Content on her accounts - so this isn't theory, it's tried and true.
Repurposing Top Performing Content. [05:50]
Reusing Captions and Creating New Content. [11:47]
Repurposing Static Posts into Reels. [13:46]
Reversing the Repurposing Process. [16:42]
Using Stories to Repurpose Content. [17:11]
Using AI to Help with Repurposing. [21:48]

How to Repurpose Your Existing Social Media Content in 2026:
Do a deep-dive into your Insights on Instagram (or whatever analytics you have access to on your Social Media channel of choice) and make a list of high performing content pieces from 30-90 days ago. (Highlight pieces that people have saved).
You CAN repost exactly the same content with little or even no tweaks to the images, videos and caption. (Try tweaking something simple like adding a different song to the post, or adding more eye-catching closed captions).
You can use segments/sections from longer captions and blog posts that you've already created in the past and you can create a Carousel relating just to the subject of that section of text.
You can repurpose any static feed post (image or video) into a Reel. (Integrating these posts with fresh B-roll footage from your Camera Roll is a great way to blend existing posts with footage you have in your phone into new content ideas).
Turn high performing Reels into Static Posts, Carousels and Stories.
Show Up On Stories!
Break up Carousels into Story Sets.
Keep in mind, the bigger your Content Bank the more chance there is that you have lots of great content that could be tweaked, updated and reposted.
Use AI to help expand upon your existing text posts, captions and blog posts, and also to create new text content from your existing pieces.

The Social Media Repurposing Prompt Pack
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Rate and Review the Show in Apple: https://podcasts.apple.com/au/podcast/the-lash-business-lounge/id1609510128
Rate the Show in Spotify: https://open.spotify.com/show/0xvJ8MNZM9cbjYBGcMDtb8?si=b23764e4d0ed4b59
Lauren on Instagram: https://www.instagram.com/laurenlappin_
Allure's Instagram: https://www.instagram.com/allure_lashbeautybar
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This Episode was Recorded and Produced by Josh Liston at JCAL Media Group - https://www.jcaldigital.org/podcast-editing
25 min
May 05Ep. 186: Is AI Sending Clients to Your Competitors Instead of You?
Get the AI Visibility Kit here: https://www.laurenlappin.com.au/visibility-kit
In this week's episode Lauren shares some incredibly valuable (and time sensitive) information around the importance of AI Search in 2026, and how your business is being found online, or why perhaps, its not being found.
Getting Found in the Age of AI:
(01:00) The Age of AI and its Impact on Online Visibility.
(03:12) The Shift from Google to AI for Information.
(05:34) Building AI Trust Signals.
(12:56) Technical Signals for AI Trust.
(22:13) Authority Signals for AI Trust.
(23:40) Brand Signals for AI Trust.
(28:05) Delving Deeper into Technical Signals.

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Rate and Review the Show in Apple: https://podcasts.apple.com/au/podcast/the-lash-business-lounge/id1609510128
Rate the Show in Spotify: https://open.spotify.com/show/0xvJ8MNZM9cbjYBGcMDtb8?si=b23764e4d0ed4b59
Lauren on Instagram: https://www.instagram.com/laurenlappin_
Allure's Instagram: https://www.instagram.com/allure_lashbeautybar
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This Episode was Recorded and Produced by Josh Liston at JCAL Media Group - https://www.jcaldigital.org/podcast-editing
35 min
April 27 Ep 185: The Loneliness of Running a Salon (and why no one talks about it)
The loneliness of entrepreneurship is rarely spoken about publicly, yet it's something that the majority of Salon Owners will face throughout their business journey. So, in this week's episode, Lauren shares some thoughts around what loneliness in business looks and feels like, how to spot if perhaps you're experiencing it, and how important community and connection are in navigating it and eventually overcoming it.
(00:32) The Loneliness of Being a Business Owner.
(02:54) The Difficulty of Sharing Decisions with Team Members.
(06:20) The Disconnection from Family and Friends.
(13:44) Feeling Guilty for Not Being Okay.
(14:38) The Mental Load of Running a Business.
(17:06) The Importance of Support and Community. Get yourself a Business Bestie.
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Rate and Review the Show in Apple: https://podcasts.apple.com/au/podcast/the-lash-business-lounge/id1609510128
Rate the Show in Spotify: https://open.spotify.com/show/0xvJ8MNZM9cbjYBGcMDtb8?si=b23764e4d0ed4b59
Lauren on Instagram: https://www.instagram.com/laurenlappin_
Allure's Instagram: https://www.instagram.com/allure_lashbeautybar
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This Episode was Recorded and Produced by Josh Liston at JCAL Media Group - https://www.jcaldigital.org/podcast-editing
20 min
April 20Ep. 184: What Would You Do If You Weren't Being a Little Bitch About Your Business?
In this week's episode Lauren shares four questions she asks both herself (and her Clients) when growth is stagnating and business is plateauing.
4 Questions for Breaking Through a Business Ceiling:
(03:10) What is the bottleneck?
(09:45) Who can help me?
(12:15) What is the cost of not growing?
(15:50) What would you do if you weren't afraid to fail?

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Rate and Review the Show in Apple: https://podcasts.apple.com/au/podcast/the-lash-business-lounge/id1609510128
Rate the Show in Spotify: https://open.spotify.com/show/0xvJ8MNZM9cbjYBGcMDtb8?si=b23764e4d0ed4b59
Lauren on Instagram: https://www.instagram.com/laurenlappin_
Allure's Instagram: https://www.instagram.com/allure_lashbeautybar
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This Episode was Recorded and Produced by Josh Liston at JCAL Media Group - https://www.jcaldigital.org/podcast-editing
27 min
April 14 Ep. 183: I Had No Money, Two Babies, and Zero Ducks in a Row — Here's How I Built a 7-Figure Salon Anyway
In this week's episode Lauren shares some of the more "unhinged" things she's done along her business journey.
Crazy Stories from Building a 7-Figure Beauty Business:
(01:15) Starting a Business with Young Children.
(04:58) Securing a Business Loan.
(07:38) Marketing at a Bridal Expo.
(10:01) Investing in Russian Volume Lash Training.
(14:25) Buying a Commercial Property.
(22:43) Fitting Out Salons on Your Own.
(27:12) Launching a Second Business.
(30:24) Hiring Your First Staff Member.
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Building a Bigger and Better Financial Future with Jessica Conrick (Educator & CPA): https://player.captivate.fm/episode/538ffc49-df22-45f7-a958-fd6ed1cf8727
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Rate and Review the Show in Apple: https://podcasts.apple.com/au/podcast/the-lash-business-lounge/id1609510128
Rate the Show in Spotify: https://open.spotify.com/show/0xvJ8MNZM9cbjYBGcMDtb8?si=b23764e4d0ed4b59
Lauren on Instagram: https://www.instagram.com/laurenlappin_
Allure's Instagram: https://www.instagram.com/allure_lashbeautybar
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This Episode was Recorded and Produced by Josh Liston at JCAL Media Group: https://www.jcaldigital.org/podcast-editing
38 min
April 06Ep. 182: Listener Q&A - Fuel Prices, Retail Competition & Dealing with Online Hate
In this week's episode Lauren tackles some of the more difficult topics facing Small Business Owners in 2026. Including the impact on fuel prices on Salon Patronage, competing in an online-first retail environment, and dealing with negative and hateful comments online.
Listener Q&A:
(01:47) Fuel Prices and Small Businesses.
(15:19) Competing with Big Companies on Retail.
(22:50) Receiving Hate and Criticism Online.

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Rate and Review the Show in Apple: https://podcasts.apple.com/au/podcast/the-lash-business-lounge/id1609510128
Rate the Show in Spotify: https://open.spotify.com/show/0xvJ8MNZM9cbjYBGcMDtb8?si=b23764e4d0ed4b59
Lauren on Instagram: https://www.instagram.com/laurenlappin_
Allure's Instagram: https://www.instagram.com/allure_lashbeautybar
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This Episode was Recorded and Produced by Josh Liston at JCAL Media Group - https://www.jcaldigital.org/podcast-editing
35 min
March 30Ep. 181: Training New Staff - Timelines, Pricing, and Why You Can't Put Everyone in the Same Box
In this week's episode Lauren discusses the process by which she brings on new staff, gets them trained up on the basics of Salon operations, and then helps them to improve (and also speed up) their Client work.
Training New Staff:
Training New Staff Members (02:35).
Service Training (04:52 ).
Adjusting Service Times (07:20).
Factors Affecting Training Time (11:13).
Importance of Clear Expectations (20:10).
Putting Appropriate Pressure on Staff to Improve (27:26).
Time is Money (30:12 ).
Salon Boss Mastermind (31:46).

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Rate and Review the Show in Apple: https://podcasts.apple.com/au/podcast/the-lash-business-lounge/id1609510128
Rate the Show in Spotify: https://open.spotify.com/show/0xvJ8MNZM9cbjYBGcMDtb8?si=b23764e4d0ed4b59
Lauren on Instagram: https://www.instagram.com/laurenlappin_
Allure's Instagram: https://www.instagram.com/allure_lashbeautybar
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This Episode was Recorded and Produced by Josh Liston at JCAL Media Group - https://www.jcaldigital.org/podcast-editing
33 min
March 23Ep. 180: The Real Reason Salon Owners Undercharge (And It Has Nothing To Do With Your Prices)
In this week's episode Lauren discusses the three fears business owners face when implementing a price rise.
Getting Paid for Something You Love Doing. (02:20).
Fear of Rejection. (10:00).
Impostor Syndrome. (12:40).
Summary of Fears. (15:00).
Implementing a Price Rise. (16:40).
Don't Announce the Price Rise. (21:45).

Salon Profit Calculator: https://www.laurenlappin.com.au/service-cost-calculator
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Rate and Review the Show in Apple: https://podcasts.apple.com/au/podcast/the-lash-business-lounge/id1609510128
Rate the Show in Spotify: https://open.spotify.com/show/0xvJ8MNZM9cbjYBGcMDtb8?si=b23764e4d0ed4b59
Lauren on Instagram: https://www.instagram.com/laurenlappin_
Allure's Instagram: https://www.instagram.com/allure_lashbeautybar
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This Episode was Recorded and Produced by Josh Liston at JCAL Media Group - https://www.jcaldigital.org/podcast-editing
30 min
March 16Ep. 179: The Reason You're Fully Booked, But Still Not Growing
What is your content creation time actually worth per hour? In this week's episode Lauren discusses the long-term importance of content creation, not just in terms of brand lift and awareness, for your business, but in real dollar terms.
The Importance of Focusing on Content Creation. (00:21).
Calculating Average Hourly Rate for Content Creation. (02:24).
Time Management for Content Creation. (06:07).
Breaking Down the Content Creation Process. (21:37).
The Challenge and Next Steps. (28:44).
Accountability and Support. (32:19 ).

Work Through Your Own Numbers:
Step 1 — How many new clients did you bring in last month? (e.g. 82 new clients in January 2026).
Step 2 — What is the average spend of a new client? (e.g. $105 in the same month).
Step 3 — Multiply those two numbers together 82 x $105 = $8,610.
Step 4 — Divide by 4 to get your weekly new client revenue $8,610 / 4 = $2,152.50 per week.
Step 5 — How many hours per week did you spend creating content that month? (e.g. 5 hours per week).
Step 6 — Divide your weekly new client revenue by your content hours $2,152.50 / 5 = $430.50 per hour.

That is your rough hourly rate for content creation. Now ask yourself — are you treating content like it's worth $430 an hour?
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Rate and Review the Show in Apple: https://podcasts.apple.com/au/podcast/the-lash-business-lounge/id1609510128
Rate the Show in Spotify: https://open.spotify.com/show/0xvJ8MNZM9cbjYBGcMDtb8?si=b23764e4d0ed4b59
Lauren on Instagram: https://www.instagram.com/laurenlappin_
Allure's Instagram: https://www.instagram.com/allure_lashbeautybar
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This Episode was Recorded and Produced by Josh Liston at JCAL Media Group - https://www.jcaldigital.org/podcast-editing
35 min

About Salon Goals with Lauren Lappin

From the publisher's feed

Salon Goals is where we talk about what actually goes into running a profitable, sustainable beauty business — the kind that doesn’t rely on you being everywhere, and doing everything, all the time.