In this episode of Take-Away with Sam Oches, Sam talks with Salted CEO Jeff Appelbaum about the company’s work to build and operate so-called digital native restaurant brands, such as its cornerstone concept Moonbowls. Jeff explains what it means to be a digital native restaurant company, how it differs from being a virtual brand, and how the company is inspired by everyone from Chipotle to Warby Parker as it builds the restaurant company of the future.

 

In this conversation, you’ll find out why:

 

• The major brands of tomorrow have yet to be built
• If you want to build the brand of tomorrow, start by optimizing it for off premises
• You don’t need four walls to build a meaningful relationship with customers
• A digital native brand isn’t so different from what Domino’s has been doing for decades
• Differentiating your digital brand in a digital world requires good content and great hospitality
• To develop a great digital brand, you need to find the right tension between uniqueness and accessibility
• A digital brand can take on a life of its own once you get the flywheel spinning

 

Have feedback or ideas for Take-Away? Email Sam at [email protected].